The blog on communication

Google recently launched AI Overview, a new feature in Google Search that uses generative AI to present answers to questions or summaries of topics. So far, the feature is only available to users in the US, but the plan...

For many people working in communications and marketing, a large part of their work involves getting their message across to different stakeholders. In addition to customers, journalists are often among those expected to pick up the message....

Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...

Writing is fundamentally about conveying information to a reader. When it comes to the type of commercial texts that a copywriter in a communications agency is responsible for, the aim is often to...

Not every company can be the best at everything. And not every product can be perfect in every respect. But what's interesting is that some companies have actually taken the worst feature of a product and turned it into...

Hubspot recently released its "Global Social Media Trend Report" which contains this year's social media trends. We have taken a closer look at the report and picked out the most interesting trends for those who work with marketing...

In March last year, Adidas Sweden launched its first campaign focusing on exercise and sports during Ramadan - "From sunrise to sunset". This year, they took the campaign a step further by also enabling...

Stress-related illnesses are reaching alarming levels, while research reveals that office workers check their email every 6 minutes. The question is: Have today's smart communication solutions really increased our productivity, or have they driven us in the opposite direction?

There is hardly a sports journalist today who does not start an interview with the question: "How does it feel?" The phrase has become a cliché, but at the same time it puts its finger on what it's all about. That we are human. We are...

An important element of creativity is innovation. Not following the herd, but daring and being able to go your own way. It's easy to think that this would be a genuinely human behavior. But...

In a rapidly changing world, brand strategy, especially in B2B, needs to constantly evolve and to take its place often requires new and different approaches. A question that usually comes up when we...

Search engine optimization (SEO) is far from a "set it and forget it" strategy. Google and other search engines are constantly updating their algorithms, and as a website owner or marketer, it's important to keep up with them to ensure that your content continues to...

Here at Navigator, we are a lovely bunch of linguists and word nerds who work on formulating creative ideas and messages in text. As a self-proclaimed representative of the copy gang, I would like to say in this post that we...

Despite a tough 2023 with war and inflation, sustainability remains a high priority among Swedish consumers. A survey from Differ shows that honesty and concrete actions are important when companies communicate sustainability and among the...

"The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a...

According to a LinkedIn employer branding survey, 75% of candidates consider company reputation before applying for a job. And in a report from the Confederation of Swedish Enterprise, 7 out of 10 Swedish companies...

If you want to reach out and really touch people with your messages, you need to think twice. It's easy to get stuck in a rut and stick with what used to work....

One of the pillars of Navigator's business is brand strategy. Working closely with our clients to understand and describe the soul of a company, all in order to move the brand in the desired direction. Just like with training...

Using trending events and news in marketing is a smart strategy that is becoming increasingly common. In recent weeks, the Netflix series Love is Blind Sweden has been on everyone's lips and many Swedish companies have...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

In mid-December, Instagram launched Threads in Sweden and during the Christmas holidays, the app went hot on many people's phones. But how does the famous app work, and is it worthwhile for a company to register an account on...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

If you work in marketing or HR, you are probably familiar with the concept of employer brand, which is about how a company is perceived by current and potential employees. Employer branding has been increasingly on...

Generative Artificial Intelligence (AI) is an exciting technology that is revolutionizing various fields, including communication and marketing. By using advanced algorithms and machine learning, generative AI enables computers to create unique content that can be...

Having a strong employer brand has become increasingly important. For many companies, new talent is one of the most important factors for continued growth and success. With the help of the digital recruitment solution Teamtailor, it is...

Trust. Perhaps the most important component of any relationship. As important between people as between businesses. But how do you build trust? What are the keys and are there any shortcuts?  

Unless you've been living under a rock for the past few months, you've probably heard of Chat GPT. The AI-based chatbot that can provide you with everything from dinner recipes to full-scale factual texts and Excel formulas. But...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

There are many platforms and tools to help you identify which companies your website visitors are coming from. We've settled on Leadinfo. It's cost-effective and provides you with a lot of useful information that supports...

TikTok is the personalized video platform that has taken the world by storm in recent years. But what can B2B companies gain from an app filled with dancing kids, smart lifehacks and funny cats? The answer...

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.