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As companies, products and services become increasingly similar, the importance of nurturing and building your brand increases. Strong brands are not only more attractive to customers, but also to employees, suppliers and retailers.

Developing a new product or company name, whether for a product, service, organization, brand or geographical area, is a process that should take its time. Launching a new name is a major investment and it is therefore wise to ensure high quality in the development process.

Graphic identity is a term often used in the marketing world. But what does it really mean and what is included in a company's graphic identity?

If your brand were a real person, who would it be? Although the question is purely hypothetical, there are many reasons to consider an answer. Many of today's biggest brands have traits that could just as easily describe a person.

Download the e-book "Everything you wanted to know about inbound marketing". The perfect guide for those who want to understand how to get marketing and sales to work more closely together and who want to support your potential customers with long-term activities, all the way from need to decision.

There is now an EU-adapted rule on electronic reporting for Swedish listed companies. This means that all annual and consolidated accounts must be delivered in the new standardized electronic format for financial reports called ESEF - European Single Electronic Format.

Search engine optimization for B2B companies is very different from how it works in the consumer world. It's less about volume and more about relevance. The most important thing is not how many people search for a particular word or phrase. What matters is that the right person does it and finds you and your site.

Search engine optimization for B2B companies is very different from how it works in the consumer world. It's less about volume and more about relevance. The most important thing is not how many people search for a particular word or phrase. What matters is that the right person does it and finds you and your site.

A company blog is a great communication channel for those who want to become knowledge leaders in their industry. We've put together a handy little guide with our top tips and tricks. Print it out in A3 and post it on your notice board.

Download our e-book "The PR Guide". It contains everything you need to know to work successfully with PR. Whether you need to refresh old knowledge or are just curious about what PR is, you'll find useful advice and tips.

Download the e-book "The art of navigating the digital arena". The perfect guide for those who want to know how to take their organization on the digital journey. You will understand how everything is connected and we will give you concrete tips on which strategies and activities you should implement.

You can now download our infographic that illustrates the 10 most important steps when creating a digital communication platform, i.e. a digital strategy linked to your marketing and sales.

Download our e-book on social media for B2B. Here you'll find everything you need to know to create a rewarding presence on the biggest social media channels in Sweden. We describe why social media should be a natural part of the channel mix for B2B companies and you get info and tips for the biggest channels in the Swedish market.

Inbound marketing is about attracting traffic in the form of visitors and potential customers to your website by creating attractive and relevant content. It's about earning attention organically, without interrupting anyone.

Inbound marketing has quickly become a buzzword in marketing. No wonder, given how effective it is at creating personalized content that converts visitors from prospects to loyal customers.

Nurturing relationships is particularly important when your company is facing a crisis. There may be many reasons for the crisis, but what often does the most damage is how the organization manages the crisis situation. Straightforward and clear communication increases the chances of retaining the trust of the target audience and the media.

Content marketing is all about creating and distributing free, high-quality content - content that interests potential and current customers, and ultimately makes them more loyal to your business. The more objective your content is, the more credibility you build as a content provider.