Your compass for the digital customer journey

Along with events, advertising, DM and traditional methods, using digital communications and online marketing to identify, engage and convert today's B2B buyers has become crucial. Buyers are increasingly using the web, social media and a wide mix of channels with different types of content to evaluate and make their purchasing decisions.

Digital activities

To be a potential supplier, you need to know which digital activities can help you to be seen and chosen. And you need to start working on marketing automation and lead generation together with your sales organization.

Concrete tips and advice

The book clarifies important issues such as:

• What are the typical stages of the digital customer journey?
• What activities should you carry out in each phase?
• How do you reuse what you create?
• What processes can you automate?
• How do you generate leads?