The blog on communication

AI makes it possible to produce marketing content faster than ever before. Campaigns are created overnight and optimized in real time. But more content at a faster pace doesn’t automatically mean better results—quite the opposite, in fact.

The marketing and communication of medicines in Sweden and the Nordic countries is strictly regulated to ensure that the information is factual, balanced and not misleading. This regulatory framework aims to protect both healthcare professionals and the public...

In many organizations, the volume of communication has never been greater. Campaigns follow one after another, content is produced at a rapid pace, social media channels are constantly updated, sales materials are refreshed, and internal presentations keep coming in a never-ending stream. Every effort is…

It’s time to shift from working hard and feeling stressed to working thoughtfully and smartly. With the right AI tools, you can save time, increase accuracy, and improve quality in everything from content to campaigns…

When the market takes a downturn, it’s tempting to tighten your belt and slash the marketing budget. It may feel like a safe defensive strategy: concede fewer goals and preserve liquidity. But just like in sports, we know that…

When global superstar Taylor Swift announced her engagement to NFL star Travis Kelce in an Instagram post on Tuesday, it didn’t take long for the internet to go wild. The post racked up over 14 million likes in just one hour, and…

Sustainability has become a given in many industries—but at the same time, it’s a minefield when it comes to communication. How do you talk about your sustainability efforts without putting a foot wrong? And how do you do it in a way that actually leads to…

ChatGPT, Perplexity, Copilot, and other AI assistants are poised to become our go-to source when we seek knowledge, answers, and recommendations. This places entirely new demands on how we approach communication, content, and brand presence….

AI has become not only a tool for streamlining marketing efforts, but also for sharpening creativity. What once required million-dollar budgets, film crews, and special effects can now be brought to life using a smart AI tool…

In the world of communications, there are many different terms that are often used interchangeably, even though they have different origins and sometimes different applications. The short phrase that usually appears alongside a company’s logo, such as…

A text without a story is like... a person without a personality. Not that there are people without personalities, but there are many texts without stories. And in my opinion, they have no reason to exist.

In a world where sustainability is no longer a choice but a given, sustainability reporting can be a powerful tool - not only to demonstrate transparency and compliance, but also to build brand, trust and...

Producing an annual report is much more than a formal obligation - it is a unique opportunity to communicate your company's success, vision and accountability in a way that engages and builds trust. An ...

In recent years, LinkedIn has evolved from a pure networking platform to a powerful channel for B2B marketing, employer branding and lead generation. With over 1 billion users globally, LinkedIn is a platform where companies can build brand...

Commercial due diligence is a central part of the decision-making process in connection with a business acquisition. At the same time, many companies use current situation analyses to make strategic decisions about growth, market positioning and business development. But how do these differ...

Companies are constantly faced with the challenge of staying relevant and competitive. Rebranding, often seen as a strategy to attract new customers and reposition the brand, also has a profound impact internally. Here we highlight how...

As AI breaks into more and more areas, the advertising and marketing that reaches customers and consumers is also affected. Coca-Cola received both praise and blame for its AI-generated campaigns...

Instagram recently revealed how reels are ranked - and how you can maximize the reach of your posts. With 4.5 billion shares a day, reels are a real goldmine for businesses. Here we give you some handy tips...

A brand is more than a logo or a color palette - a brand is the sum of how people perceive your company, what you stand for and how you differ from your competitors. But how do you know...

Newsletters are one of the most powerful tools for reaching out to customers and building relationships. To really get the most out of your mailings, you need to know what in them works...

A comprehensive research project by the B2B Institute, LinkedIn and MediaScience shows that 81% of B2B ads on LinkedIn fail to capture sufficient attention or create lasting brand recognition. The study used a combination of biometric measurements to...

Sometimes you hear that a company's communication feels "scattered". Maybe you've noticed it yourself in a company's marketing or even in the way your own organization communicates. What does it mean...

Writing a text can be easy... but also very difficult. Sometimes you can struggle with the wording of even a simple email or social media post. More complex texts, like a...

When a company is in a strong growth phase, it's easy to think that the marketing strategy doesn't need to change. The messages seem to be getting through, the brand is growing and the results are pointing in the right direction. But even in these...

Opinions on the future of X may be shrouded in mystery, while challenger Bluesky rubs its hands. The only thing we can be sure of is that the internet in general and social media in particular are in...

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

Corporate culture has become one of the most discussed topics in the business world, and rightly so. Phrases like "Culture eats strategy for breakfast" coined by leadership guru Peter Drucker, emphasize that a strong company culture can outperform any...

It's been thirty minutes since you created a new Word document. The screen is white as a blizzard in Österlen. The cursor is blinking urgently in the left corner. Not a single letter has been written yet, and inside, frustration sets in...

One of the biggest challenges to successful communication campaigns is not a lack of data - it's capturing and keeping the attention of the target audience. And the answer isn't found in the biggest budget or the most advanced...

It’s easy to think that growth is about doing more. In practice, it’s often the opposite—it’s about making tough choices, staying focused, and maintaining your course over time. One of the most powerful methods…

As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

Effective B2B advertising on LinkedIn requires more than a dry listing of product benefits. To be successful, you need to create ads that not only show product benefits, but also make your audience feel something. If you...

After a long period of pandemic, war and economic uncertainty, people are now more than ever in need of joy and positive experiences. Laughter, smiles and other bright spots in everyday life not only affect our...

Sooner or later, all businesses face challenges. When a company is in crisis or underperforming against potential, there are often clear signs: declining or stagnant sales, loss of market share, deteriorating liquidity, and often a...

In a world where change is the only constant, having a well-formulated strategy and a solid business model is no longer enough. Rather, it's about the ability to act quickly and to make decisions...

We at Navigator love sport. Watching, practicing and seeing the positive impact it has on youth and integration. Beyond that, we also see context in our everyday work. At first glance, sport can...