The blog on communication

Producing an annual report is much more than a formal obligation - it is a unique opportunity to communicate your company's success, vision and accountability in a way that engages and builds trust. An ...

The marketing and communication of medicines in Sweden and the Nordic countries is strictly regulated to ensure that the information is factual, balanced and not misleading. This regulatory framework aims to protect both healthcare professionals and the public...

As AI breaks into more and more areas, the advertising and marketing that reaches customers and consumers is also affected. Coca-Cola received both praise and blame for its AI-generated campaigns...

Newsletters are one of the most powerful tools for reaching out to customers and building relationships. To really get the most out of your mailings, you need to know what in them works...

A comprehensive research project by the B2B Institute, LinkedIn and MediaScience shows that 81% of B2B ads on LinkedIn fail to capture sufficient attention or create lasting brand recognition. The study used a combination of biometric measurements to...

Writing a text can be easy... but also very difficult. Sometimes you can struggle with the wording of even a simple email or social media post. More complex texts, like a...

When a company is in a strong growth phase, it's easy to think that the marketing strategy doesn't need to change. The messages seem to be getting through, the brand is growing and the results are pointing in the right direction. But even in these...

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

It's been thirty minutes since you created a new Word document. The screen is white as a blizzard in Österlen. The cursor is blinking urgently in the left corner. Not a single letter has been written yet, and inside, frustration sets in...

One of the biggest challenges to successful communication campaigns is not a lack of data - it's capturing and keeping the attention of the target audience. And the answer isn't found in the biggest budget or the most advanced...

As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

Effective B2B advertising on LinkedIn requires more than a dry listing of product benefits. To be successful, you need to create ads that not only show product benefits, but also make your audience feel something. If you...

After a long period of pandemic, war and economic uncertainty, people are now more than ever in need of joy and positive experiences. Laughter, smiles and other bright spots in everyday life not only affect our...

While our digital inboxes are flooded with advertisements, notifications and reminders, our physical mailboxes often echo empty. But is print advertising about to make a comeback?

The Swedish alphabet has 29 letters. The 39-volume Dictionary of the Swedish Academy contains over 500 000 words. No one knows exactly how many Swedish words are in circulation. In addition to these, there is a constant stream of...

The digital world. Sometimes we love it. Sometimes we hate it. Today, almost all of us have a two-way relationship with online life. The web has become an easily accessible smorgasbord where anything is possible, 24/7, a...

They grew up with smartphones, are constantly connected and have little faith in society. Generation Z is the much talked about generation that will dominate our boardrooms and management teams in a few years. But what drives...

Writing is fundamentally about conveying information to a reader. When it comes to the type of commercial texts that a copywriter in a communications agency is responsible for, the aim is often to...

Stress-related illnesses are reaching alarming levels, while research reveals that office workers check their email every 6 minutes. The question is: Have today's smart communication solutions really increased our productivity, or have they driven us in the opposite direction?

There is hardly a sports journalist today who does not start an interview with the question: "How does it feel?" The phrase has become a cliché, but at the same time it puts its finger on what it's all about. That we are human. We are...

In a rapidly changing world, brand strategy, especially in B2B, needs to constantly evolve and to take its place often requires new and different approaches. A question that usually comes up when we...

If you want to reach out and really touch people with your messages, you need to think twice. It's easy to get stuck in a rut and stick with what used to work....

Building a brand requires a well thought-out platform and clear guidelines on what the communication should convey. But when people generally talk about advertising, this is rarely what they mean. What is seen and heard...

Expensive. Difficult to measure. Need to prioritize other things. The objections to investing in marketing are unfortunately still numerous in a wide range of B2B companies. But is it really expensive or is it more expensive not to? Is it...

Brands that feel human create emotional relationships that build loyalty beyond rational arguments. Their target audience begins to identify with the brand and become repeat customers who are happy to recommend its products and services. Moreover, customers often have...

With some regularity, I receive proofs of texts I have written where someone points out that you must not start a sentence with "and". I have not been able to find any common denominator for these people they are...