The blog on communication

ChatGPT, Perpexity, Copilot och andra AI-assistenter är på väg att ta över som förstahandskälla när vi söker kunskap, svar och rekommendationer. Det ställer helt nya krav på hur vi arbetar med kommunikation, innehåll och varumärkesnärvaro….

A text without a story is like... a person without a personality. Not that there are people without personalities, but there are many texts without stories. And in my opinion, they have no reason to exist.

In recent years, LinkedIn has evolved from a pure networking platform to a powerful channel for B2B marketing, employer branding and lead generation. With over 1 billion users globally, LinkedIn is a platform where companies can build brand...

Instagram recently revealed how reels are ranked - and how you can maximize the reach of your posts. With 4.5 billion shares a day, reels are a real goldmine for businesses. Here we give you some handy tips...

Newsletters are one of the most powerful tools for reaching out to customers and building relationships. To really get the most out of your mailings, you need to know what in them works...

A comprehensive research project by the B2B Institute, LinkedIn and MediaScience shows that 81% of B2B ads on LinkedIn fail to capture sufficient attention or create lasting brand recognition. The study used a combination of biometric measurements to...

Writing a text can be easy... but also very difficult. Sometimes you can struggle with the wording of even a simple email or social media post. More complex texts, like a...

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

One of the biggest challenges to successful communication campaigns is not a lack of data - it's capturing and keeping the attention of the target audience. And the answer isn't found in the biggest budget or the most advanced...

As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

Effective B2B advertising on LinkedIn requires more than a dry listing of product benefits. To be successful, you need to create ads that not only show product benefits, but also make your audience feel something. If you...

The Swedish alphabet has 29 letters. The 39-volume Dictionary of the Swedish Academy contains over 500 000 words. No one knows exactly how many Swedish words are in circulation. In addition to these, there is a constant stream of...

They grew up with smartphones, are constantly connected and have little faith in society. Generation Z is the much talked about generation that will dominate our boardrooms and management teams in a few years. But what drives...

Writing a good headline is an art, especially in B2B where the aim of a text is often to attract an already knowledgeable audience. It doesn't matter how interesting or exciting your text is,...

Google recently launched AI Overview, a new feature in Google Search that uses generative AI to present answers to questions or summaries of topics. So far, the feature is only available to users in the US, but the plan...

Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...

Hubspot recently released its "Global Social Media Trend Report" which contains this year's social media trends. We have taken a closer look at the report and picked out the most interesting trends for those who work with marketing...

There is hardly a sports journalist today who does not start an interview with the question: "How does it feel?" The phrase has become a cliché, but at the same time it puts its finger on what it's all about. That we are human. We are...

In a rapidly changing world, brand strategy, especially in B2B, needs to constantly evolve and to take its place often requires new and different approaches. A question that usually comes up when we...

Search engine optimization (SEO) is far from a "set it and forget it" strategy. Google and other search engines are constantly updating their algorithms, and as a website owner or marketer, it's important to keep up with them to ensure that your content continues to...

If you want to reach out and really touch people with your messages, you need to think twice. It's easy to get stuck in a rut and stick with what used to work....

Using trending events and news in marketing is a smart strategy that is becoming increasingly common. In recent weeks, the Netflix series Love is Blind Sweden has been on everyone's lips and many Swedish companies have...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

In mid-December, Instagram launched Threads in Sweden and during the Christmas holidays, the app went hot on many people's phones. But how does the famous app work, and is it worthwhile for a company to register an account on...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

There are many platforms and tools to help you identify which companies your website visitors are coming from. We've settled on Leadinfo. It's cost-effective and provides you with a lot of useful information that supports...

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Every year, Navigator selects the country's best company blogs in our annual competition Sweden's Best Industry Blog. The winners are all in different industries but they all have one thing in common - they run a successful company blog that...

2022 at last! A new year means a new start, and for many it's time to kick off the year's marketing activities. Having a presence on social media seems obvious, but how do you create a successful presence? We at...

With the right strategy, your inbound marketing quickly becomes an ecosystem for all your digital communications. All channels are interconnected and make your website your best salesperson by driving traffic and creating conversions. I...

The pandemic and social distancing drove the digital transformation. In both private and professional life, it has become the norm to do most things digitally, a habit that persists now that we are re-appropriating to our desks and...

Most inbound marketing and marketing automation software is designed to manage leads and campaigns. But choosing the right platform, system or tool is not easy. There is a plethora out there that all...

Getting started with inbound marketing is usually not as difficult as you think. And most likely, you are already carrying out a lot of activities that fall under the concept of inbound marketing. The most important thing is that you...

Inbound marketing is a marketing strategy that requires preparation and continuous follow-up to succeed. By taking a strategic approach from the start, it becomes easier for the entire organization to structure the work, allocate your resources...

More and more companies are realizing the benefits of using inbound marketing as a model for their communication. Inbound marketing is closely linked to the digital customer journey and makes it possible to...