The blog on communication
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Personality is hard currency in an AI future
Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

Attention is the challenge - creativity is the solution
One of the biggest challenges to successful communication campaigns is not a lack of data - it's capturing and keeping the attention of the target audience. And the answer isn't found in the biggest budget or the most advanced...

The ultimate KPI model
As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

How can you boost your advertising on LinkedIn?
Effective B2B advertising on LinkedIn requires more than a dry listing of product benefits. To be successful, you need to create ads that not only show product benefits, but also make your audience feel something. If you...

The king of clichés strikes again
The Swedish alphabet has 29 letters. The 39-volume Dictionary of the Swedish Academy contains over 500 000 words. No one knows exactly how many Swedish words are in circulation. In addition to these, there is a constant stream of...

Generation Z - how to attract future leaders
They grew up with smartphones, are constantly connected and have little faith in society. Generation Z is the much talked about generation that will dominate our boardrooms and management teams in a few years. But what drives...
Slow cooking in the advertising workshop gives best results
In communications, the dream of perfect delivery is alive and well. Or rather, some still seem to think it's possible. That the communications agency can deliver according to the holy trinity of Fast, Good and Cheap. But as we...
7 tips - how to write a good B2B headline
Writing a good headline is an art, especially in B2B where the aim of a text is often to attract an already knowledgeable audience. It doesn't matter how interesting or exciting your text is,...
How does AI affect search behavior?
Google recently launched AI Overview, a new feature in Google Search that uses generative AI to present answers to questions or summaries of topics. So far, the feature is only available to users in the US, but the plan...
With HubSpot to infinity and beyond
Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...
Hottest social media trends for B2B in 2024
Hubspot recently released its "Global Social Media Trend Report" which contains this year's social media trends. We have taken a closer look at the report and picked out the most interesting trends for those who work with marketing...
What can Adidas teach us about creating authentic content?
In March last year, Adidas Sweden launched its first campaign focusing on exercise and sports during Ramadan - "From sunrise to sunset". This year, they took the campaign a step further by also enabling...
The wonderfully immeasurable
There is hardly a sports journalist today who does not start an interview with the question: "How does it feel?" The phrase has become a cliché, but at the same time it puts its finger on what it's all about. That we are human. We are...
How playful can you be in B2B?
In a rapidly changing world, brand strategy, especially in B2B, needs to constantly evolve and to take its place often requires new and different approaches. A question that usually comes up when we...
Are you falling for the SEO myths that can hurt your rankings?
Search engine optimization (SEO) is far from a "set it and forget it" strategy. Google and other search engines are constantly updating their algorithms, and as a website owner or marketer, it's important to keep up with them to ensure that your content continues to...
Data-driven game plan with endless possibilities
"The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a...
Five clear trends in B2B communication in 2024
If you want to reach out and really touch people with your messages, you need to think twice. It's easy to get stuck in a rut and stick with what used to work....
Newsjacking - how to use current events in your marketing
Using trending events and news in marketing is a smart strategy that is becoming increasingly common. In recent weeks, the Netflix series Love is Blind Sweden has been on everyone's lips and many Swedish companies have...
Sweden Best Industry Blog 2024
Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...
What is Threads and does my company need an account?
In mid-December, Instagram launched Threads in Sweden and during the Christmas holidays, the app went hot on many people's phones. But how does the famous app work, and is it worthwhile for a company to register an account on...
Sweden Best Industry Blog 2023
Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...
Do you know which companies are visiting your website?
There are many platforms and tools to help you identify which companies your website visitors are coming from. We've settled on Leadinfo. It's cost-effective and provides you with a lot of useful information that supports...
TikTok - a goldmine for B2B companies
TikTok is the personalized video platform that has taken the world by storm in recent years. But what can B2B companies gain from an app filled with dancing kids, smart lifehacks and funny cats? The answer...
Succeed with TikTok - 5 handy tips for B2B companies
Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.
Is Twitter going under?
Social media platforms come and go, some persist. Examples of platforms that have flourished but then disappeared include Google+, MySpace and Vine. Right now there is a lot of buzz around Twitter and many wonder...
B2B in social media - channels to watch in 2022
Facebook, LinkedIn and Instagram are classic stalwarts when it comes to B2B social media communication, but what other interesting channels are out there? We've looked at the up-and-comers that you should take a closer look at in 2022.
Sweden Best Industry Blog 2022
Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...
10 tips - how to create a successful business blog
Every year, Navigator selects the country's best company blogs in our annual competition Sweden's Best Industry Blog. The winners are all in different industries but they all have one thing in common - they run a successful company blog that...
Succeed with your social media in 2022 - 5 key factors
2022 at last! A new year means a new start, and for many it's time to kick off the year's marketing activities. Having a presence on social media seems obvious, but how do you create a successful presence? We at...
Swedes and the internet in 2021 - insights for B2B
The Swedes and the Internet 2021 report was recently released. The report is produced annually by the Swedish Internet Foundation and presents current statistics on the Swedish people's digital habits and behaviors on the internet. There is a lot of interesting information to be found in the survey,...
Which channels should you use for inbound marketing?
With the right strategy, your inbound marketing quickly becomes an ecosystem for all your digital communications. All channels are interconnected and make your website your best salesperson by driving traffic and creating conversions. I...
Four key digital trends in 2022
The pandemic and social distancing drove the digital transformation. In both private and professional life, it has become the norm to do most things digitally, a habit that persists now that we are re-appropriating to our desks and...
What is the best tool for inbound marketing?
Most inbound marketing and marketing automation software is designed to manage leads and campaigns. But choosing the right platform, system or tool is not easy. There is a plethora out there that all...
How to get started with inbound marketing
Getting started with inbound marketing is usually not as difficult as you think. And most likely, you are already carrying out a lot of activities that fall under the concept of inbound marketing. The most important thing is that you...
How to succeed with inbound marketing
Inbound marketing is a marketing strategy that requires preparation and continuous follow-up to succeed. By taking a strategic approach from the start, it becomes easier for the entire organization to structure the work, allocate your resources...
What is inbound marketing and how does it work?
More and more companies are realizing the benefits of using inbound marketing as a model for their communication. Inbound marketing is closely linked to the digital customer journey and makes it possible to...