The blog on communication

Personality is hard currency in an AI future

24 Jan, 2025

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

Read the full blog post

Attention is the challenge - creativity is the solution

10 Jan, 2025

One of the biggest challenges to successful communication campaigns is not a lack of data - it's capturing and keeping the attention of the target audience. And the answer isn't found in the biggest budget or the most advanced...

Read the full blog post

The ultimate KPI model

13 Dec, 2024

As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

Read the full blog post

How can you boost your advertising on LinkedIn?

6 Dec, 2024

Effective B2B advertising on LinkedIn requires more than a dry listing of product benefits. To be successful, you need to create ads that not only show product benefits, but also make your audience feel something. If you...

Read the full blog post

The king of clichés strikes again

27 Sep, 2024

The Swedish alphabet has 29 letters. The 39-volume Dictionary of the Swedish Academy contains over 500 000 words. No one knows exactly how many Swedish words are in circulation. In addition to these, there is a constant stream of...

Read the full blog post

Generation Z - how to attract future leaders

9 Sep, 2024

They grew up with smartphones, are constantly connected and have little faith in society. Generation Z is the much talked about generation that will dominate our boardrooms and management teams in a few years. But what drives...

Read the full blog post

Slow cooking in the advertising workshop gives best results

27 Aug, 2024

In communications, the dream of perfect delivery is alive and well. Or rather, some still seem to think it's possible. That the communications agency can deliver according to the holy trinity of Fast, Good and Cheap. But as we...

Read the full blog post

7 tips - how to write a good B2B headline

14 Aug, 2024

Writing a good headline is an art, especially in B2B where the aim of a text is often to attract an already knowledgeable audience. It doesn't matter how interesting or exciting your text is,...

Read the full blog post

How does AI affect search behavior?

19 Jun, 2024

Google recently launched AI Overview, a new feature in Google Search that uses generative AI to present answers to questions or summaries of topics. So far, the feature is only available to users in the US, but the plan...

Read the full blog post

With HubSpot to infinity and beyond

3 Jun, 2024

Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...

Read the full blog post

Hottest social media trends for B2B in 2024

21 May, 2024

Hubspot recently released its "Global Social Media Trend Report" which contains this year's social media trends. We have taken a closer look at the report and picked out the most interesting trends for those who work with marketing...

Read the full blog post

What can Adidas teach us about creating authentic content?

2 May, 2024

In March last year, Adidas Sweden launched its first campaign focusing on exercise and sports during Ramadan - "From sunrise to sunset". This year, they took the campaign a step further by also enabling...

Read the full blog post

The wonderfully immeasurable

11 Apr, 2024

There is hardly a sports journalist today who does not start an interview with the question: "How does it feel?" The phrase has become a cliché, but at the same time it puts its finger on what it's all about. That we are human. We are...

Read the full blog post

How playful can you be in B2B?

27 Mar, 2024

In a rapidly changing world, brand strategy, especially in B2B, needs to constantly evolve and to take its place often requires new and different approaches. A question that usually comes up when we...

Read the full blog post

Are you falling for the SEO myths that can hurt your rankings?

21 Mar, 2024

Search engine optimization (SEO) is far from a "set it and forget it" strategy. Google and other search engines are constantly updating their algorithms, and as a website owner or marketer, it's important to keep up with them to ensure that your content continues to...

Read the full blog post

Data-driven game plan with endless possibilities

27 Feb, 2024

"The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a...

Read the full blog post

Five clear trends in B2B communication in 2024

15 Feb, 2024

If you want to reach out and really touch people with your messages, you need to think twice. It's easy to get stuck in a rut and stick with what used to work....

Read the full blog post

Newsjacking - how to use current events in your marketing

2 Feb, 2024

Using trending events and news in marketing is a smart strategy that is becoming increasingly common. In recent weeks, the Netflix series Love is Blind Sweden has been on everyone's lips and many Swedish companies have...

Read the full blog post

Sweden Best Industry Blog 2024

22 Jan, 2024

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Read the full blog post

What is Threads and does my company need an account?

17 Jan, 2024

In mid-December, Instagram launched Threads in Sweden and during the Christmas holidays, the app went hot on many people's phones. But how does the famous app work, and is it worthwhile for a company to register an account on...

Read the full blog post

Sweden Best Industry Blog 2023

7 Feb, 2023

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Read the full blog post

Do you know which companies are visiting your website?

7 Dec, 2022

There are many platforms and tools to help you identify which companies your website visitors are coming from. We've settled on Leadinfo. It's cost-effective and provides you with a lot of useful information that supports...

Read the full blog post

TikTok - a goldmine for B2B companies

7 Dec, 2022

TikTok is the personalized video platform that has taken the world by storm in recent years. But what can B2B companies gain from an app filled with dancing kids, smart lifehacks and funny cats? The answer...

Read the full blog post

Succeed with TikTok - 5 handy tips for B2B companies

7 Dec, 2022

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

Read the full blog post

Is Twitter going under?

29 Nov, 2022

Social media platforms come and go, some persist. Examples of platforms that have flourished but then disappeared include Google+, MySpace and Vine. Right now there is a lot of buzz around Twitter and many wonder...

Read the full blog post

B2B in social media - channels to watch in 2022

14 Mar, 2022

Facebook, LinkedIn and Instagram are classic stalwarts when it comes to B2B social media communication, but what other interesting channels are out there? We've looked at the up-and-comers that you should take a closer look at in 2022.

Read the full blog post

Sweden Best Industry Blog 2022

31 Jan, 2022

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Read the full blog post

10 tips - how to create a successful business blog

25 Jan, 2022

Every year, Navigator selects the country's best company blogs in our annual competition Sweden's Best Industry Blog. The winners are all in different industries but they all have one thing in common - they run a successful company blog that...

Read the full blog post

Succeed with your social media in 2022 - 5 key factors

13 Jan, 2022

2022 at last! A new year means a new start, and for many it's time to kick off the year's marketing activities. Having a presence on social media seems obvious, but how do you create a successful presence? We at...

Read the full blog post

Swedes and the internet in 2021 - insights for B2B

22 Nov, 2021

The Swedes and the Internet 2021 report was recently released. The report is produced annually by the Swedish Internet Foundation and presents current statistics on the Swedish people's digital habits and behaviors on the internet. There is a lot of interesting information to be found in the survey,...

Read the full blog post

Which channels should you use for inbound marketing?

17 Sep, 2021

With the right strategy, your inbound marketing quickly becomes an ecosystem for all your digital communications. All channels are interconnected and make your website your best salesperson by driving traffic and creating conversions. I...

Read the full blog post

Four key digital trends in 2022

9 Sep, 2021

The pandemic and social distancing drove the digital transformation. In both private and professional life, it has become the norm to do most things digitally, a habit that persists now that we are re-appropriating to our desks and...

Read the full blog post

What is the best tool for inbound marketing?

17 Jun, 2021

Most inbound marketing and marketing automation software is designed to manage leads and campaigns. But choosing the right platform, system or tool is not easy. There is a plethora out there that all...

Read the full blog post

How to get started with inbound marketing

29 Apr, 2021

Getting started with inbound marketing is usually not as difficult as you think. And most likely, you are already carrying out a lot of activities that fall under the concept of inbound marketing. The most important thing is that you...

Read the full blog post

How to succeed with inbound marketing

9 Mar, 2021

Inbound marketing is a marketing strategy that requires preparation and continuous follow-up to succeed. By taking a strategic approach from the start, it becomes easier for the entire organization to structure the work, allocate your resources...

Read the full blog post

What is inbound marketing and how does it work?

22 Feb, 2021

More and more companies are realizing the benefits of using inbound marketing as a model for their communication. Inbound marketing is closely linked to the digital customer journey and makes it possible to...

Read the full blog post
We are happy to help you with your communication challenges.
Jenny Wendel
Client Director
+46 733 43 99 21
jenny.wendel@navigator.se