Sweden Best Industry Blog 2022

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a really interesting and successful industry blog.

Best industry blog named

A wide range of blogs in each sector were analyzed. The winners were selected through an overall assessment of tone, design, functionality, content and search engine optimization (SEO).

Let us introduce this year's winners!

Winner Banking & Finance

COLLECTOR

Jury's motivation

Collector specializes in financing solutions for companies and private individuals, with a particular focus on small and medium-sized enterprises. In its blog, Collector shares tips, advice and thoughts on business financing. The blog contains a variety of posts with different types of content, ranging from concrete tips to stories about companies and entrepreneurs. The posts are written by the company's own employees, each of whom also has a short presentation page. In addition to a stylish design and good functionality, including filtering, the blog contains interesting, educational and up-to-date information.

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 4
• SEO: 4
• Total: 20

Winners Energy

FORTUM

Jury's motivation

Fortum is one of Sweden's leading clean energy companies, actively working to create a greener and more sustainable Sweden. Their blog, which is updated frequently and regularly, contains a lot of useful information about energy, the environment and sustainability. The texts are carefully written and it is clear that Fortum is knowledgeable in their industry. The blog contains both concrete tips and guides as well as longer reports on heavier topics such as charity and business. A solid and well-crafted blog with an appealing design and above all knowledge-rich content.

• Tonality: 4
• Design: 3
• Functionality: 3
• Content: 5
• SEO: 3
• Total: 18

Winner Legal

SIMPLE LEGISLATION

Jury's motivation

Enkla Juridik is a law firm based in Stockholm that also helps clients in several other locations around Sweden. In their blog "Enkla Juridikbloggen" there is lots of information for those who want to learn more about law, rules and laws. The frequently updated blog contains everything from guides and instructions to explanatory texts and quick tips. The posts have a serious but easy-to-understand tone and are written by the firm's staff. Extra credit for the various Word templates available for download under several of the posts!

• Tonality: 4
• Design: 3
• Functionality: 3
• Content: 4
• SEO: 4
• Total: 19

Winner Transport & Logistics

C COUNTRY

Jury's motivation

C Land is an independent freight forwarder and logistics company that works with the world's leading airlines and shipping lines for transportation to and from all continents. In its news feed, the company shares big and small things about logistics and transportation. The content is both personal and interesting and presents current information about the industry. The feed is updated frequently and during the ongoing pandemic, C Land has been good at telling about the strained situation and how it affects the business. A personal, interesting and educational feed that takes logistics and transportation seriously.

• Tonality: 4
• Design: 3
• Functionality: 3
• Content: 4
• SEO: 3
• Total: 17

Winners Recruitment & Staffing

BRAVURA

Jury's motivation

Bravura is a Swedish staffing and recruitment company that is represented in several locations in Sweden. In its blog, Bravura Insights, the company shares tips, information, cases and news about recruitment and staffing. An appealing design together with a smart and functional navigation makes the blog stand out in a highly competitive industry. The content is well thought out and solid, and there is a lot of useful information for both job seekers and employees. Extra plus for the e-books available for download under several of the blog posts!

• Tonality: 4
• Design: 5
• Functionality: 4
• Content: 5
• SEO: 4
• Total: 22

Winners IT

ATEA

Jury's motivation

Atea is the leading provider of IT infrastructure in the Nordics and Baltics. In its blog, the Atea Blog, the company's specialists share information technology. The blog is updated regularly and the posts cover everything from security and strategy to sustainability. The posts vary in length and there is material for both those looking for a quick insight into the subject and those who want to take part in deeper analysis. The topics are topical and Atea's specialists are good at explaining even complex phenomena. The filtering function makes it easy to find what you are looking for. Overall, it is an informative, thoughtful and inspiring blog!

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 5
• SEO: 3
• Total: 20

Winners Audit

FAR

Jury's motivation

FAR is an industry organization in accounting, auditing and consulting, and is one of Sweden's largest private training companies in the field of economics. In its blog, the FAR blog, the organization's experts comment on various current events that affect the industry. The blog has a clean and clear design that encourages reading. The content is reliable and provides information on many important topics. In an industry where information and advice are often lacking, FAR has taken the baton and shown that auditing can be made clear, interesting and inspiring.

• Tonality: 4
• Design: 3
• Functionality: 3
• Content: 4
• SEO: 3
• Total: 17

Winner Construction & Engineering

BONAVA

Jury's motivation

Bonava is a leading residential developer in Northern Europe that creates homes and neighborhoods. Under the Inspire tab, the company shares tips, advice and inspiration on interior design, housing and moving in. The visual experience is of high quality and the exciting navigation attracts readers. The site contains both short and long articles. Some of the articles contain concrete instructions on e.g. how to clean an oven, while others are longer, more colorful reports. Bonova's Inspiration page is welcoming, personal and modern!

• Tonality: 4
• Design: 5
• Functionality: 5
• Content: 4
• SEO: 3
• Total: 21

Winners Furniture & Furnishings

SENAB

Jury's motivation

Senab is one of the Nordic region's leading suppliers of interior design for public environments, with a focus on offices, hotels, restaurants and shops. Their blog collects trends, tips and information for those who want to create the meeting places of the future. The blog is neat and stylish and the design goes hand in hand with the brand's other profile. The posts feel interesting and present tips and inspiration in a light-hearted way. The blog integrates the company's products in a stylish way, both in writing and via the product view that ends most posts. Overall, an inspiring blog that is both stylish and informative!

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 5
• SEO: 4
• Total: 21

Winner Occupational health

LINKURA

Jury's motivation

Linkura helps companies and employees increase energy and reduce stress by offering digital training programs for mental fitness. Under the Inspiration section, the company collects interesting articles related to mental health. The inspiration page has a stylish design with a wide range of different items. In addition to text-only articles, there are also links to other types of media such as podcast episodes and e-books. A modern blog feed that feels playful, thoughtful and inspiring!

• Tonality: 4
• Design: 4
• Functionality: 3
• Content: 5
• SEO: 4
• Total: 20

Do you also want to create a successful industry blog?

We have extensive experience in communication and know what factors are important to consider. Read our blog post and find out our top 10 tips.