Sweden Best Industry Blog 2024

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a really interesting and successful industry blog.

Best industry blog named

A wide range of blogs in each sector were analyzed. The winners were selected through an overall assessment of tone, design, functionality, content and search engine optimization (SEO).

Let us introduce this year's winners!

Winners Energy

TIBBER

Here is the jury's motivation:

Tibber is a Swedish electricity trading company that offers its customers the opportunity to monitor and control their electricity consumption via smart technology. In addition to a smart electricity service that is right on time, Tibber also has a blog called Tibber Magazine. The blog has an attractive design, simple navigation and texts that are easy to understand. The topics in the blog feel current and here we can, for example, read about what it costs to charge the electric car at home. The blog is updated frequently and the different category names such as "powerhacks" and "powerpeople" feel creative. Fun, Tibber!

• Tonality: 5
• Design: 4
• Functionality: 4
• Content: 4
• SEO: 4
• Total: 21

Winner Economy

SAMBLA

Here is the jury's motivation:

Sambla is a Swedish loan broker that helps its customers get the best possible bank loan. In their blog, Samblabloggen, they share current news and tips on finances and savings. Here, for example, we get tips on the best financial apps, and we can also read about which winter activities do not cost the earth. In addition to text-only articles, you can also download material in exchange for your email address. The blog is well thought out and stylish with cool illustrations adorning many of the posts. Quite simply, it's a well-crafted and enjoyable blog well adapted to the target audience.

• Tonality: 3
• Design: 4
• Functionality: 3
• Content: 3
• SEO: 3
• Total: 16

Winner Travel

KILROY

Here is the jury's motivation:

Kilroy is one of the Nordic region's largest travel agencies specializing in youth and student travel, and on their blog it's hard not to get carried away. The start flow consists of large beautiful pictures, and if we click on the articles we can read everything from personal travel stories to various travel tips and facts. The texts are solid and often followed up with smart fact boxes. At the bottom of each blog post, there is also a newsletter form that makes it easy to get more inspiration. A lovely, stylish and informative blog filled with the joy of travel!

• Tonality: 2
• Design: 3
• Functionality: 4
• Content: 3
• SEO: 3
• Total: 15

Winner Legal

TRÄGÅRDH LAW FIRM

Here is the jury's motivation:

Trägårdh Advokatbyrå is based in Malmö and offers business law advice. On their website, they share interesting and in-depth articles on topics such as labor law and company law. The articles explain complex topics in a clear and interesting way, and the filtering function makes it easy to navigate through the articles. Despite the fact that Trägårdh Advokatbyrå is a smaller player, their article flow is of good quality and deserves a place as Sweden's Best Industry Blog 2023.

• Tonality: 2
• Design: 3
• Functionality: 3
• Content: 4
• SEO: 2
• Total: 14

Winner Sustainability

STONE RECYCLING

Here is the jury's motivation:

Stena Recycling is a waste company that offers waste collection, innovative recycling services and advanced recycling on an industrial level. In their inspiration feed we find a large amount of content that revolves around recycling and sustainability. There are concrete guides as well as personal reports and longer stories. The filtering is smart, and it is easy to find what you are looking for. Most articles are cross-linked and in several places there is also material to download. Well done, Stena Recycling!

• Tonality: 3
• Design: 4
• Functionality: 5
• Content: 4
• SEO: 2
• Total: 18

Winners IT

NORDLO

Here is the jury's motivation:

Nordlo offers IT and digitalization services to companies and public sector organizations in the Nordic region. Under the 'Knowledge' section, we find a solid article bank that is regularly updated. The look is clean and stylish, and goes well with the brand's other design. In the knowledge bank, it is easy to filter on topics such as blog, podcast or customer case. The articles are well-written and nicely structured with illustrations and fact boxes. Well done!

• Tonality: 3
• Design: 4
• Functionality: 4
• Content: 4
• SEO: 2
• Total: 17

Winners Recruitment

WESELECT

Here is the jury's motivation:

Weselect is a recruitment company that offers software for data-driven job advertising and digital candidate flow. Like the rest of the site, Weselect's blog is really nicely designed. The blog contains a large number of articles, all of which are well-written and contain good tips and advice on recruitment and employer branding. The texts follow a clear structure and are elegantly broken up with images and infographics. Several of the articles also contain downloadable material that Weselect has cleverly locked behind forms. Overall, a neat and well-crafted blog with a lot of useful knowledge!

• Tonality: 4
• Design: 5
• Functionality: 4
• Content: 4
• SEO: 4
• Total: 21

Winner House manufacturers

MYRESJÖHUS

Here is the jury's motivation:

Myresjöhus is one of Sweden's oldest house manufacturers. In their inspiration feed, we find a large number of articles on house buying, interior design and construction. The feed is stylish and modern, and contains a lot of inspiration. There are both personal at-home reports, solid guides and concrete tips. Both the design and the tone of the articles go hand in hand with the brand, and it feels like each article is created with great care. Well done, Myresjöhus!

• Tonality: 5
• Design: 4
• Functionality: 3
• Content: 5
• SEO: 3
• Total: 20

Winners Kitchen and Bath

VEDUM KITCHEN AND BATH

Here is the jury's motivation:

Vedum Kök och Bad offers design solutions for everything from kitchen and bathroom to laundry and storage. Their inspiration feed features different types of content, including at-home reports, tips and tricks, and news. The clean design of the articles reflects the brand, which exudes elegance and quality. Text, image and video all have a warm and inviting tone, and scrolling through Vedum's inspiration feed feels like browsing through a luxury magazine. Well done!

• Tonality: 4
• Design: 5
• Functionality: 3
• Content: 3
• SEO: 3
• Total: 18

Winners Audit

LUDVIG & CO

Here is the jury's motivation:

Ludvig & Co is one of Sweden's largest accounting firms and offers services in finance & tax, law, business advice and real estate. On their blog, Företagarbloggen, they share exciting reading about finance, budget and accounting. The blog is smartly structured and has a clear navigation with good filtering. The design matches the company's graphic profile and attracts readers. There are both longer reports and shorter articles, as well as some downloadable material. Overall, a well thought-out and well-made blog!

• Tonality: 3
• Design: 4
• Functionality: 5
• Content: 4
• SEO: 3
• Total: 19

Curious to see previous years' winners?
You can find them here.