Sweden Best Industry Blog 2023

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a really interesting and successful industry blog.

Best industry blog named

A wide range of blogs in each sector were analyzed. The winners were selected through an overall assessment of tone, design, functionality, content and search engine optimization (SEO).

Let us introduce this year's winners!

Winner Banking & Finance

FORTNOX

Here is the jury's motivation:

Fortnox is the cloud-based business platform that allows its customers to manage payroll, invoices and accounting. In their blog, they give us inspiration, tips and advice on digitalization and entrepreneurship. The blog, which is updated frequently, contains everything from in-depth customer cases to quick articles with tips and advice. The blog has a nice look with smart navigation that makes it easy to find the content you are looking for. Congratulations Fortnox!

• Tonality: 4
• Design: 3
• Functionality: 5
• Content: 5
• SEO: 3
• Total: 20

Winners Furniture & Furnishings

KINNARPS

Here is the jury's motivation:

Kinnarps is a Swedish interior design company that has been delivering solutions for offices and the public sector since 1942. Their blog features articles on everything from lighting and color to ergonomics and hybrid working. The blog, with its pleasant earthy tones, is easy to navigate and contains a large number of articles on various topics. The blog posts feel well-written and it's clear that the company puts time into keeping their blog updated and active.

• Tonality: 5
• Design: 5
• Functionality: 4
• Content: 5
• SEO: 3
• Total: 22

Winners Energy

GOOD ENERGY

Here is the jury's motivation:

Göta energi is a Swedish electricity trading company based in Gothenburg. In their blog we find, in addition to the latest energy news, also several useful electricity saving tips that today feel more relevant than ever. The blog has a clear navigation and an appealing look that encourages reading. The content feels relevant and Göta Energi is good at conveying important information in an interesting and easy-to-read way.

• Tonality: 4
• Design: 4
• Functionality: 5
• Content: 4
• SEO: 4
• Total: 21

Winners Recruitment & Staffing

TNG

Here is the jury's motivation:

TNG is the staffing and recruitment company with a strong focus on open-minded recruitment. Their blog, TNG Insights, mixes industry news with tips and tricks. The content is aimed at both job seekers and employers and has a wide range. The tone is appealing and the articles feel well-crafted and interesting. Extra plus for the reports that can be downloaded in exchange for an email address. Well done, TNG!

• Tonality: 4
• Design: 5
• Functionality: 3
• Content: 4
• SEO: 5
• Total: 21

Winners IT

ADVANIA

Here is the jury's motivation:

Advania is a Nordic IT services company that offers complete solutions for both private and corporate customers. Under their knowledge hub, you will find several blogs with different focuses, including digitization, security and Microsoft 365. Thanks to the smart navigation, it is easy to find what you are looking for and there is a solid article catalog. The blogs contain both industry news about AI and ML, as well as concrete tips and advice. The texts are well written and have a light-hearted tone. All in all - a very good blog about IT!

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 5
• SEO: 4
• Total: 21

Winners Corporate Events

KAMPAAY

Here is the jury's motivation:

Kampaay, which means bowl in Japanese, is a digital platform that facilitates the organization of corporate events. In the blog, we find interesting articles about events, catering and team building. The articles are well written and have a clear SEO focus. The design feels modern and a big plus for the stylish illustrations that adorn each article. On the blog there is also the option to enter your email address to download the white paper and also subscribe to newsletters. Well thought out!

• Tonality: 5
• Design: 4
• Functionality: 4
• Content: 4
• SEO: 5
• Total: 22

Winners Audit

PWC

Here is the jury's motivation:

PWC is the market leader in auditing and consulting in Sweden. In their blog, the company blog, they address several relevant topics such as current accounting issues, the Swedish pension system and how we can best adapt to the new digital world. The blog has a clear navigation and smart features such as reading time and author. The content is clear, relevant and informative without feeling dry. The design is sleek and in line with PWC's other sites. Well done, PWC!

• Tonality: 4
• Design: 4
• Functionality: 5
• Content: 4
• SEO: 4
• Total: 21

Winner Construction & Engineering

NCC

Here is the jury's motivation:

NCC is a Swedish construction and real estate company operating across the country. In its solid blog, which is updated with high frequency, we get a clear insight into NCC's work. The posts have a great breadth and with the help of the filtering, it is easy to find what you are interested in. Each post can be liked and commented on, which creates a lively and inclusive flow. The design is simple and tasteful, and goes in NCC's tones. All in all, a modern and well thought-out blog that invites you to read!

• Tonality: 4
• Design: 3
• Functionality: 4
• Content: 4
• SEO: 5
• Total: 20

Winner Sustainability

AFRY

Here is the jury's motivation:

Afry is a Swedish engineering and design company with a strong focus on sustainability. Under insights we find exciting articles focusing on sustainability, future cities and digitalization. The articles contain everything from interviews with employees to trend forecasts on current issues. Navigation is easy and after each article read, suggestions are given for other, related material. The authors of the articles are clearly represented and it is easy to make further contact. The blog feels timely and provides many valuable insights!

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 5
• SEO: 3
• Total: 20

Winner Occupational health

WEPLUS

Here is the jury's motivation:

Weplus is an exercise service for companies that focus on increasing the well-being, exercise, health and cohesion of employees. The blog has a bright and clear design with attractive images. The articles contain tips and advice on wellness as well as personal portraits and cases. The whole blog feels uplifting, exciting and knowledgeable. Nice work, Weplus!

• Tonality: 4
• Design: 5
• Functionality: 3
• Content: 4
• SEO: 4
• Total: 20

Do you also want to create a successful industry blog?

We have extensive experience in communication and know what factors are important to consider. Read our blog post and find out our top 10 tips.