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From Swift to Strategy: The Power of Influencers in Marketing
When global superstar Taylor Swift announced her engagement to NFL star Travis Kelce in an Instagram post on Tuesday, it didn’t take long for the internet to go wild. The post racked up over 14 million likes in just one hour, and…
How to create successful reels and increase your reach on Instagram
Instagram recently revealed how reels are ranked - and how you can maximize the reach of your posts. With 4.5 billion shares a day, reels are a real goldmine for businesses. Here we give you some handy tips...
Social listening - with your ear to the ground
Opinions on the future of X may be shrouded in mystery, while challenger Bluesky rubs its hands. The only thing we can be sure of is that the internet in general and social media in particular are in...
How to get journalists' attention
For many people working in communications and marketing, a large part of their work involves getting their message across to different stakeholders. In addition to customers, journalists are often among those expected to pick up the message....
Honesty is key when Swedes rank sustainable brands
Despite a tough 2023 with war and inflation, sustainability remains a high priority among Swedish consumers. A survey from Differ shows that honesty and concrete actions are important when companies communicate sustainability and among the...
