The blog on communication

När världsartisten Taylor Swift i tisdags tillkännagav sin förlovning med NFL-stjärnan Travis Kelce i ett Instagraminlägg, tog det inte lång tid innan internet exploderade. Inlägget nådde över 14 miljoner likes på bara en timme, och…

Instagram recently revealed how reels are ranked - and how you can maximize the reach of your posts. With 4.5 billion shares a day, reels are a real goldmine for businesses. Here we give you some handy tips...

Opinions on the future of X may be shrouded in mystery, while challenger Bluesky rubs its hands. The only thing we can be sure of is that the internet in general and social media in particular are in...

For many people working in communications and marketing, a large part of their work involves getting their message across to different stakeholders. In addition to customers, journalists are often among those expected to pick up the message....

Despite a tough 2023 with war and inflation, sustainability remains a high priority among Swedish consumers. A survey from Differ shows that honesty and concrete actions are important when companies communicate sustainability and among the...