The blog on communication

Producing an annual report is much more than a formal obligation - it is a unique opportunity to communicate your company's success, vision and accountability in a way that engages and builds trust. An ...

In recent years, LinkedIn has evolved from a pure networking platform to a powerful channel for B2B marketing, employer branding and lead generation. With over 1 billion users globally, LinkedIn is a platform where companies can build brand...

Commercial due diligence is a central part of the decision-making process in connection with a business acquisition. At the same time, many companies use current situation analyses to make strategic decisions about growth, market positioning and business development. But how do these differ...

The marketing and communication of medicines in Sweden and the Nordic countries is strictly regulated to ensure that the information is factual, balanced and not misleading. This regulatory framework aims to protect both healthcare professionals and the public...

Companies are constantly faced with the challenge of staying relevant and competitive. Rebranding, often seen as a strategy to attract new customers and reposition the brand, also has a profound impact internally. Here we highlight how...

As AI breaks into more and more areas, the advertising and marketing that reaches customers and consumers is also affected. Coca-Cola received both praise and blame for its AI-generated campaigns...

A brand is more than a logo or a color palette - a brand is the sum of how people perceive your company, what you stand for and how you differ from your competitors. But how do you know...

Sometimes you hear that a company's communication feels "scattered". Maybe you've noticed it yourself in a company's marketing or even in the way your own organization communicates. What does it mean...

When a company is in a strong growth phase, it's easy to think that the marketing strategy doesn't need to change. The messages seem to be getting through, the brand is growing and the results are pointing in the right direction. But even in these...

Opinions on the future of X may be shrouded in mystery, while challenger Bluesky rubs its hands. The only thing we can be sure of is that the internet in general and social media in particular are in...

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

Corporate culture has become one of the most discussed topics in the business world, and rightly so. Phrases like "Culture eats strategy for breakfast" coined by leadership guru Peter Drucker, emphasize that a strong company culture can outperform any...

In an increasingly competitive world where businesses are constantly striving for growth and sustainable success, it is crucial to have a clear direction and focus on the most critical challenges. One of the most powerful methods...

Sooner or later, all businesses face challenges. When a company is in crisis or underperforming against potential, there are often clear signs: declining or stagnant sales, loss of market share, deteriorating liquidity, and often a...

In a world where change is the only constant, having a well-formulated strategy and a solid business model is no longer enough. Rather, it's about the ability to act quickly and to make decisions...

We at Navigator love sport. Watching, practicing and seeing the positive impact it has on youth and integration. Beyond that, we also see context in our everyday work. At first glance, sport can...

The digital world. Sometimes we love it. Sometimes we hate it. Today, almost all of us have a two-way relationship with online life. The web has become an easily accessible smorgasbord where anything is possible, 24/7, a...

Not every company can be the best at everything. And not every product can be perfect in every respect. But what's interesting is that some companies have actually taken the worst feature of a product and turned it into...

An important element of creativity is innovation. Not following the herd, but daring and being able to go your own way. It's easy to think that this would be a genuinely human behavior. But...

Despite a tough 2023 with war and inflation, sustainability remains a high priority among Swedish consumers. A survey from Differ shows that honesty and concrete actions are important when companies communicate sustainability and among the...

According to a LinkedIn employer branding survey, 75% of candidates consider company reputation before applying for a job. And in a report from the Confederation of Swedish Enterprise, 7 out of 10 Swedish companies...

One of the pillars of Navigator's business is brand strategy. Working closely with our clients to understand and describe the soul of a company, all in order to move the brand in the desired direction. Just like with training...

If you work in marketing or HR, you are probably familiar with the concept of employer brand, which is about how a company is perceived by current and potential employees. Employer branding has been increasingly on...

Having a strong employer brand has become increasingly important. For many companies, new talent is one of the most important factors for continued growth and success. With the help of the digital recruitment solution Teamtailor, it is...

Trust. Perhaps the most important component of any relationship. As important between people as between businesses. But how do you build trust? What are the keys and are there any shortcuts?  

The victorious Brazilian Formula One driver Ayrton Senna is said to have said "You can't overtake 15 cars when the sun is shining, but you can when it's raining". And lately, it hasn't been raining...

Building a brand requires a well thought-out platform and clear guidelines on what the communication should convey. But when people generally talk about advertising, this is rarely what they mean. What is seen and heard...

Humanity is facing many big and difficult challenges. So it is at least a small ray of hope that the world's most valued brands are trying to take their leadership seriously by addressing these challenges. They have realized that...

Most companies have a stated purpose but few work with it on a daily basis. We've looked at how to bring it to life and really integrate it into your brand.

Most things we do in life need a purpose. A goal, a path and a clear direction towards where we are going and who we are. The business world is no exception and a well-crafted purpose can...

Expensive. Difficult to measure. Need to prioritize other things. The objections to investing in marketing are unfortunately still numerous in a wide range of B2B companies. But is it really expensive or is it more expensive not to? Is it...

In our fast-changing world, it has become both commonplace and essential to constantly challenge your business model to either leverage or counter disruptive forces. There are many effective models to use as support, models...

Brands that feel human create emotional relationships that build loyalty beyond rational arguments. Their target audience begins to identify with the brand and become repeat customers who are happy to recommend its products and services. Moreover, customers often have...

Successful positioning differentiates you from your competitors, allows you to charge more for your products or services, and makes your customers feel an extraordinary loyalty to your brand. It is not necessarily about...

80% of Swedish companies have digitalization ahead of them. That's one of the more challenging conclusions of Bohman Network's new report "Man meets machine: How digitalization affects companies' marketing & communications departments". Taking to...

Think of your brand as a separate person. What would the brand sound like if you spoke to it? What tone of voice does it have? And what words does it use? With the right tone of voice, it's easier to create real...