The blog on communication

Brands that feel human create emotional relationships that build loyalty beyond rational arguments. Their target audience begins to identify with the brand and become repeat customers who are happy to recommend its products and services. Moreover, customers often have...

Successful positioning differentiates you from your competitors, allows you to charge more for your products or services, and makes your customers feel an extraordinary loyalty to your brand. It is not necessarily about...

Think of your brand as a separate person. What would the brand sound like if you spoke to it? What tone of voice does it have? And what words does it use? With the right tone of voice, it's easier to create real...

Brand-building or sales-driving communication - what really drives growth? We often hear companies questioning the value of investing in brand-building communication. Many prioritize sales-driving activities that generate short-term leads and quick...

The difference between a brand's identity and image is simply the degree of control. A company can chisel out in detail how the brand identity will appear, down to the smallest pixel. But when the identity meets the recipient, it creates...

Have you ever asked yourself why your business exists, beyond generating revenue? It's not always easy to find meaning in everything we do, but there are many benefits to...

Setting goals may sound simple, but it is often easier said than done. You need to choose a goal that is high enough, but also realistic. What fulfills this can be difficult to...

The number of products and brands on the market has exploded in recent years. Today, a clear and well thought-out positioning is crucial if you want to be top-of-mind with your brand.

You probably know that vision and mission are important ingredients in your branding. But did you know that your purpose or "why" is an equally crucial piece of the puzzle? And it's a...