The blog on communication
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Is AI an incentive for creators or a hindrance?
As AI breaks into more and more areas, the advertising and marketing that reaches customers and consumers is also affected. Coca-Cola received both praise and blame for its AI-generated campaigns...

Social listening - with your ear to the ground
Opinions on the future of X may be shrouded in mystery, while challenger Bluesky rubs its hands. The only thing we can be sure of is that the internet in general and social media in particular are in...

Personality is hard currency in an AI future
Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

The ultimate KPI model
As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

With HubSpot to infinity and beyond
Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...

What can Adidas teach us about creating authentic content?
In March last year, Adidas Sweden launched its first campaign focusing on exercise and sports during Ramadan - "From sunrise to sunset". This year, they took the campaign a step further by also enabling...
When the mailbox takes over - how technology affects our productivity
Stress-related illnesses are reaching alarming levels, while research reveals that office workers check their email every 6 minutes. The question is: Have today's smart communication solutions really increased our productivity, or have they driven us in the opposite direction?
AI for creative writing? Not quite yet...
Here at Navigator, we are a lovely bunch of linguists and word nerds who work on formulating creative ideas and messages in text. As a self-proclaimed representative of the copy gang, I would like to say in this post that we...
Data-driven game plan with endless possibilities
"The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a...
Navigators AI School: We test Rytr
Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
Navigators AI School: We test Gencraft
Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
Navigators AI School: We test Synthesia
Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
Navigators AI School: We test Flair AI
Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
Navigators AI School: We test Midjourney
Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
Navigators AI School: We test Jasper AI
Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
How AI affects communication and marketing
Generative Artificial Intelligence (AI) is an exciting technology that is revolutionizing various fields, including communication and marketing. By using advanced algorithms and machine learning, generative AI enables computers to create unique content that can be...
Strengthen your employer brand and recruit easier with Teamtailor
Having a strong employer brand has become increasingly important. For many companies, new talent is one of the most important factors for continued growth and success. With the help of the digital recruitment solution Teamtailor, it is...
How AI works and how you can use it as a marketer
Unless you've been living under a rock for the past few months, you've probably heard of Chat GPT. The AI-based chatbot that can provide you with everything from dinner recipes to full-scale factual texts and Excel formulas. But...
Four key digital trends in 2022
The pandemic and social distancing drove the digital transformation. In both private and professional life, it has become the norm to do most things digitally, a habit that persists now that we are re-appropriating to our desks and...
Hosting a webinar - how to succeed
In these digital times, more and more companies are investing in organizing webinars. But how do you actually create an interesting and relevant webinar that generates the leads you want? And how do you...
What does the ESEF mean for your next annual report?
There is now a new EU-adapted rule on electronic reporting for Swedish listed companies. Instead of a PDF, companies must now submit the annual report in XHTML format together with the company's XBRL taxonomy to the Swedish Financial Supervisory Authority. Does that sound complicated?