The blog on communication

Sometimes you hear that a company's communication feels "scattered". Maybe you've noticed it yourself in a company's marketing or even in the way your own organization communicates. What does it mean...

When a company is in a strong growth phase, it's easy to think that the marketing strategy doesn't need to change. The messages seem to be getting through, the brand is growing and the results are pointing in the right direction. But even in these...

Corporate culture has become one of the most discussed topics in the business world, and rightly so. Phrases like "Culture eats strategy for breakfast" coined by leadership guru Peter Drucker, emphasize that a strong company culture can outperform any...

In an increasingly competitive world where businesses are constantly striving for growth and sustainable success, it is crucial to have a clear direction and focus on the most critical challenges. One of the most powerful methods...

Sooner or later, all businesses face challenges. When a company is in crisis or underperforming against potential, there are often clear signs: declining or stagnant sales, loss of market share, deteriorating liquidity, and often a...

In a world where change is the only constant, having a well-formulated strategy and a solid business model is no longer enough. Rather, it's about the ability to act quickly and to make decisions...

We at Navigator love sport. Watching, practicing and seeing the positive impact it has on youth and integration. Beyond that, we also see context in our everyday work. At first glance, sport can...

Not every company can be the best at everything. And not every product can be perfect in every respect. But what's interesting is that some companies have actually taken the worst feature of a product and turned it into...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Generative Artificial Intelligence (AI) is an exciting technology that is revolutionizing various fields, including communication and marketing. By using advanced algorithms and machine learning, generative AI enables computers to create unique content that can be...

Unless you've been living under a rock for the past few months, you've probably heard of Chat GPT. The AI-based chatbot that can provide you with everything from dinner recipes to full-scale factual texts and Excel formulas. But...

The victorious Brazilian Formula One driver Ayrton Senna is said to have said "You can't overtake 15 cars when the sun is shining, but you can when it's raining". And lately, it hasn't been raining...

80% of Swedish companies have digitalization ahead of them. That's one of the more challenging conclusions of Bohman Network's new report "Man meets machine: How digitalization affects companies' marketing & communications departments". Taking to...

Brand-building or sales-driving communication - what really drives growth? We often hear companies questioning the value of investing in brand-building communication. Many prioritize sales-driving activities that generate short-term leads and quick...

Bringing about broad and lasting change in an organization is much easier said than done. Habits are deeply ingrained in us, and much of it is in the walls. How do you get people to adopt...

Setting goals may sound simple, but it is often easier said than done. You need to choose a goal that is high enough, but also realistic. What fulfills this can be difficult to...