The blog on communication
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- CSR and corporate communication
- Digital solutions and applications
- Implementations and change management
- Inbound and content marketing
- PR and influencer marketing
- Design and visual identity
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Dare to persevere – creativity and a long-term perspective that make a difference
March 9, 2026
AI makes it possible to produce marketing content faster than ever before. Campaigns are created overnight and optimized in real time. But more content at a faster pace doesn’t automatically mean better results—quite the opposite, in fact.
When More Marketing Leads to Less Impact
February 6, 2026
In many organizations, the volume of communication has never been greater. Campaigns follow one after another, content is produced at a rapid pace, social media channels are constantly updated, sales materials are refreshed, and internal presentations keep coming in a never-ending stream. Every effort is…
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