Succeed with TikTok - 5 handy tips for B2B companies

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

1. create content that engages

In the TikTok feed, things move fast and your content is just a quick scroll away from disappearing. When it comes to videos on Tik-Tok, it's important to immediately grab attention and really offer something that engages. Get straight to the point and try to publish content that makes users stop.

Content idea

For example, if your B2B company works in industry, you can take viewers on an exclusive tour of your production. What does it really look like when your product is made and who are the people working in production? Keep the pace fast and don't be afraid to show humor.

2. Be transparent and personal

Much of TikTok's success is based on transparency. Here, everyone has the same opportunity to succeed, which has favored the personal and unfiltered clips. Continue in the same vein and showcase the personal side of your business. Both the good and the not-so-good aspects of your business should be featured on the platform.

Content idea

Visit the CEO's office. What exciting houseplants do they have in the window and what happened that time they missed their business flight to Singapore? Dare to mix personality with both humor and seriousness. Show that your company's employees are people just like everyone else.

3. Educate and offer knowledge

TikTok has become a channel for quick knowledge and whether you are looking for information on how to best clean an oven, cook cheap food or sleep comfortably, that expertise is here. Jump on the knowledge train and offer tips and tricks related to your business.

Content idea

Does your B2B company offer a technological platform that facilitates sales for your customers? Tell us about unfamiliar settings and use a screen recording to show how users access them.

4. Find partnerships and create a community

In B2C, they are often referred to as influencers, profiles who promote companies through their digital channels in exchange for money. In B2B, they are referred to as ambassadors, profiles that more genuinely and sincerely promote companies through their expertise.

Content idea

Do you have a customer or partner who is particularly passionate about your company's products? Encourage them to post a video on their own channel, sharing their experience. Then share the video on your company's own account and encourage others to do the same. Soon you will have created your own community.

5. Lead viewers to conversion

While much of the presence on TikTok is about building brand, it's still important to think about conversion. After all, at the end of the day, you want viewers to make their way to your website to perhaps fill out a contact form or place an order.

Content idea

Give TikTok viewers an exclusive offer or a special promotional code to use when they buy your products. Spread the code through a video where you simultaneously tease a new product or a new collection, for example.

10 B2B companies to be inspired by on TikTok

1. Adobe
2. Salesforce
3. Shopify
4. Grammarly
5. Canva
6. LinkTree
7. Microsoft
8. Morning Brew
9. Morgan and Morgan
10. Zoom in

Are you more curious about TikTok?
Read our blog post about the hyped platform here.