The blog on communication

The number of products and brands on the market has exploded in recent years. Today, a clear and well thought-out positioning is crucial if you want to be top-of-mind with your brand.

With some regularity, I receive proofs of texts I have written where someone points out that you must not start a sentence with "and". I have not been able to find any common denominator for these people they are...

You probably know that vision and mission are important ingredients in your branding. But did you know that your purpose or "why" is an equally crucial piece of the puzzle? And it's a...