Sweden's Best Industry Blog 2020
Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a really interesting and successful industry blog.
Best industry blog named
A wide range of blogs in each sector were analyzed. The winners were selected through an overall assessment of tone, design, functionality, content and search engine optimization (SEO).
Let us introduce this year's winners!
Winners Banking and Finance
Ikano bank blog - Richer everyday life
Ikano Bank's blog Rikare vardag gives you better control of your everyday finances. Concrete tips and advice on topics such as "housing" and "making it cheaper" will help you make more thoughtful decisions. The posts are educational with a variety of content. Quite simply, it's a blog that we think many people will find useful.
- Tonality: 4
- Design: 4
- Functionality: 3
- Content: 4
- SEO: 3
- Total: 18 points
Winners Construction industry
For the second year in a row, NCC's blog wins the best industry blog of the year in its category. We are captivated by the posts in which employees and trainees talk about everyday life on the site in a personal and engaging way. Highlighting the people behind the brand is simply a winning concept.
- Tonality: 4
- Design: 5
- Functionality: 3
- Content: 4
- SEO: 3
- Total: 19 points
Winners Energy
Mölndal Energi runs a blog filled with practical advice on electricity and energy issues. Each post is written by one of the company's experts on the subject, who shares their knowledge. Plus points for the attractive design and the downloadable checklists and guides that are linked to some of the posts.
- Tonality: 4
- Design: 5
- Functionality: 4
- Content: 4
- SEO: 3
- Total: 20 points
Winners Real Estate
CBRE - Sweden's real estate blog
CBRE blogs about everything happening in the real estate industry. Behind the keys are employees of the company who share analysis, summaries of reports and future prospects from the industry. It's a blog packed with knowledge and several smart features. For example, each post has an estimated reading time and you can choose to listen instead.
- Tonality: 3
- Design: 3
- Functionality: 5
- Content: 3
- SEO: 3
- Total: 17 points
Winners Insurance
Insurely's blog attracts readers with its attractive design and smart image choices. The posts address common questions and things to think about when it comes to insurance. There is concrete advice for the vacationer, the parent and the car owner. The tone of the posts is explanatory and straight to the point.
- Tonality: 4
- Design: 4
- Functionality: 4
- Content: 3
- SEO: 2
- Total: 17 points
Winner Legal
Delphi has created a blog where their lawyers share legal news and updates that happen in the world of technology. Topics such as AI, blockchain, cryptocurrencies and FinTech are highlighted. The posts have a factual tone and clear references to laws and regulations. A blog for anyone who wants to keep up to date with the law in the digital era.
- Tonality: 3
- Design: 3
- Functionality: 3
- Content: 3
- SEO: 3
- Total: 15 points
Winners Travel
Apollo's travel guide offers a delightful mix of personal travel stories and travel tips for weekends in a big city. It makes us long to get away from the hustle and bustle of home and dream of our next vacation adventure. The mix of writers from Apollo and travelers as guest bloggers means that there is something to inspire everyone - families with children, sun worshippers and city travelers.
- Tonality: 5
- Design: 3
- Functionality: 3
- Content: 5
- SEO: 2
- Total: 18 points
Winner Recruitment and staffing
Poolia's blog offers readers many concrete recruitment tips. It also covers other interesting aspects of working life, such as how to think in a salary discussion, and what millennials think is most important when choosing a workplace. The structure of the blog is clear and the design is simple and clean.
- Tonality: 3
- Design: 3
- Functionality: 4
- Content: 4
- SEO: 3
- Total: 17 points
Winners IT
Interesting and varied content, combined with a tone that is right on target, means that IBM has won the award for Industry Blog of the Year in the IT category for the second time. On the blog you can read about the latest in areas such as cloud services, innovation and AI. The aim is to provoke thought and highlight interesting solutions. Plus points for great design and easy navigation.
- Tonality: 5
- Design: 4
- Functionality: 3
- Content: 4
- SEO: 2
- Total: 18 points
Winners audit
We can highly recommend PWC's entrepreneurial blog to those who run businesses and want to get a better understanding of the audit industry. The blog is comprehensive and covers most things worth knowing. Among other things, the writers at PWC give you smart tips on how to cybersecure your business.
- Tonality: 3
- Design: 3
- Functionality: 3
- Content: 4
- SEO: 3
- Total: 16 points
Previous year's winner of Sweden's best industry blog
Curious about which companies have won the award in previous years? You can find the answer here:
Do you also want to become a knowledge leader?
An appealing and interesting company blog where the company shares knowledge is an essential ingredient for those who want to be perceived as a leader in the industry. At Navigator, we can help you with everything from setting up the blog to writing posts, sharing on social media and following up on activities.
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