The blog on communication

There are many platforms and tools to help you identify which companies your website visitors are coming from. We've settled on Leadinfo. It's cost-effective and provides you with a lot of useful information that supports...

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

The victorious Brazilian Formula One driver Ayrton Senna is said to have said "You can't overtake 15 cars when the sun is shining, but you can when it's raining". And lately, it hasn't been raining...

It was great to see so many people in attendance this morning. The topic of the day was "sustainability communication - how to succeed", a topic with several bottoms that is high on the agenda for all...

An annual report today is so much more than just numbers and financials. For many companies, it is one of the most important tools to describe the journey ahead, the purpose, the vision and the core business for an ever broader...

Building a brand requires a well thought-out platform and clear guidelines on what the communication should convey. But when people generally talk about advertising, this is rarely what they mean. What is seen and heard...

Humanity is facing many big and difficult challenges. So it is at least a small ray of hope that the world's most valued brands are trying to take their leadership seriously by addressing these challenges. They have realized that...

The basic purpose of an annual report is to provide a clear and accurate picture of the company's position and results. But an annual report can be much more than just an account of the past year....

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Every year, Navigator selects the country's best company blogs in our annual competition Sweden's Best Industry Blog. The winners are all in different industries but they all have one thing in common - they run a successful company blog that...

Corporate identity is a term often used in the marketing world. But what does it really mean and what is included in a company's graphic profile? We at Navigator clarify the concepts.

2022 at last! A new year means a new start, and for many it's time to kick off the year's marketing activities. Having a presence on social media seems obvious, but how do you create a successful presence? We at...

Most companies have a stated purpose but few work with it on a daily basis. We've looked at how to bring it to life and really integrate it into your brand.

Most things we do in life need a purpose. A goal, a path and a clear direction towards where we are going and who we are. The business world is no exception and a well-crafted purpose can...

Expensive. Difficult to measure. Need to prioritize other things. The objections to investing in marketing are unfortunately still numerous in a wide range of B2B companies. But is it really expensive or is it more expensive not to? Is it...

With the right strategy, your inbound marketing quickly becomes an ecosystem for all your digital communications. All channels are interconnected and make your website your best salesperson by driving traffic and creating conversions. I...

The pandemic and social distancing drove the digital transformation. In both private and professional life, it has become the norm to do most things digitally, a habit that persists now that we are re-appropriating to our desks and...

Most inbound marketing and marketing automation software is designed to manage leads and campaigns. But choosing the right platform, system or tool is not easy. There is a plethora out there that all...

Getting started with inbound marketing is usually not as difficult as you think. And most likely, you are already carrying out a lot of activities that fall under the concept of inbound marketing. The most important thing is that you...

Inbound marketing is a marketing strategy that requires preparation and continuous follow-up to succeed. By taking a strategic approach from the start, it becomes easier for the entire organization to structure the work, allocate your resources...

More and more companies are realizing the benefits of using inbound marketing as a model for their communication. Inbound marketing is closely linked to the digital customer journey and makes it possible to...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

In our fast-changing world, it has become both commonplace and essential to constantly challenge your business model to either leverage or counter disruptive forces. There are many effective models to use as support, models...

In these digital times, more and more companies are investing in organizing webinars. But how do you actually create an interesting and relevant webinar that generates the leads you want? And how do you...

Brands that feel human create emotional relationships that build loyalty beyond rational arguments. Their target audience begins to identify with the brand and become repeat customers who are happy to recommend its products and services. Moreover, customers often have...

Successful positioning differentiates you from your competitors, allows you to charge more for your products or services, and makes your customers feel an extraordinary loyalty to your brand. It is not necessarily about...

Think of your brand as a separate person. What would the brand sound like if you spoke to it? What tone of voice does it have? And what words does it use? With the right tone of voice, it's easier to create real...

There is now a new EU-adapted rule on electronic reporting for Swedish listed companies. Instead of a PDF, companies must now submit the annual report in XHTML format together with the company's XBRL taxonomy to the Swedish Financial Supervisory Authority. Does that sound complicated?

Brand-building or sales-driving communication - what really drives growth? We often hear companies questioning the value of investing in brand-building communication. Many prioritize sales-driving activities that generate short-term leads and quick...

The difference between a brand's identity and image is simply the degree of control. A company can chisel out in detail how the brand identity will appear, down to the smallest pixel. But when the identity meets the recipient, it creates...

Search engine optimization for B2B companies is very different from how it works in the consumer world. It's less about volume and more about relevance. The most important thing is not how many people search for a particular word or...

Have you ever asked yourself why your business exists, beyond generating revenue? It's not always easy to find meaning in everything we do, but there are many benefits to...

If you're not visible, you don't exist, as the saying goes. But we dare to say that if you are not visible on Google, you do not exist. SEO is a full-time job. To make it easier for those who don't have it...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Bringing about broad and lasting change in an organization is much easier said than done. Habits are deeply ingrained in us, and much of it is in the walls. How do you get people to adopt...

Setting goals may sound simple, but it is often easier said than done. You need to choose a goal that is high enough, but also realistic. What fulfills this can be difficult to...