Sweden's Best Industry Blog 2021

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a really interesting and successful industry blog.

Best industry blog named

A wide range of blogs in each sector were analyzed. The winners were selected through an overall assessment of tone, design, functionality, content and search engine optimization (SEO).

Let us introduce this year's winners!

Winners Recruitment

WISE

Jury's motivation

Wise blog is not only the winner in the recruitment category, but also the best looking blog in this year's competition. Here, both employers and candidates will find lots of readable and topical posts on topics such as recruitment, onboarding, skills supply and employer branding. In addition, there is always more exciting reading in the form of downloadable material. Almost full pot - really good!

• Tonality: 5
• Design: 5
• Functionality: 5
• Content: 5
• SEO: 4
• Total: 24

Winner Society

WSP

Jury's motivation

WSP is a knowledge-intensive company that helps organizations, companies and public actors to develop the society of the future. WSP carries out complex analyses, investigations and reports that can sometimes be difficult to communicate to the outside world in an easily accessible way, even though they are of public interest. Through the blog, WSP has found an excellent channel to tell more about its community development projects, also in a reasonable mix of moving material and text. It is interesting, informative and topical - just the way a knowledge sharing blog should be!

• Tonality: 5
• Design: 4
• Functionality: 4
• Content: 5
• SEO: 4
• Total: 22

Winner Banking & Finance

Avanza

Jury's motivation

Avanza's popular savings blog guides, educates and inspires readers in finance and savings. Avanza has led the way in recent years by taking a stand on social issues, such as increasing the proportion of female savers and getting more people to invest sustainably. The blog posts are well-written, with a great mix of stock tips, savings strategies and columns. A big plus for the channel mix with text, podcast and video material. There is content for everyone who wants to learn more about personal finance!

• Tonality: 5
• Design: 3
• Functionality: 4
• Content: 5
• SEO: 4
• Total: 21

Winners Construction industry

Qvesarum

Jury's motivation

Over the past year, we have spent a lot of time at home. The home has once again become our base and many of us have spent countless hours carpentry, painting and renovating. That's why we think it's only right to award bug food care company Qvesarum the win in the construction category. Qvesarum's blog is brimming with inspiration. From home reports and beautiful orangeries to handmade brick floors. If you're looking to remodel your home without losing its historic charm, you'll find plenty of inspiration here.

• Tonality: 4
• Design: 4
• Functionality: 2
• Content: 4
• SEO: 3
• Total: 17

Winners Energy

Mölndal Energy

Jury's motivation

For the second year in a row, Mölndal Energi wins the energy category. The well-written blog offers smart tips and good advice on electricity and energy issues, all written in a knowledgeable and trustworthy tone. Mölndal Energi has taken advantage of the blog's many possibilities and each post comes with tips on other relevant blog posts and downloadable checklists and guides.

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 4
• SEO: 4
• Total: 20

Winners Insurance

Safe Hansa

Jury's motivation

Trygg Hansa writes four blogs, each with a different theme: family, home, car and business. Here you'll find answers to most of the questions consumers and businesses may have about their insurance policies and how to prevent losses. It's accessible, informative and thought-provoking. Plus points for really good SEO results!

• Tonality: 4
• Design: 3
• Functionality: 3
• Content: 4
• SEO: 5
• Total: 19

Winner Legal

Delphi

Jury's motivation

Delphi law firm defends last year's win by continuing on its winning ways. In the tech blog, the firm's lawyers share legal news and discuss the latest from the world of technology. Topics include AI, blockchain, cryptocurrencies and FinTech. An informative blog with a clear sender - after all, the tone is both factual and clear, just as the law should be!

• Tonality: 4
• Design: 3
• Functionality: 3
• Content: 3
• SEO: 2
• Total: 15

Winners Transport

Transporteca

Jury's motivation

Transporteca writes interesting and guiding blog posts about the transport industry and what to consider as a company or individual when you want to transport goods. There are always tips for further reading and clear call-to-actions that lead the user further on the site. Plus points for moving material in several of the quick guides!

• Tonality: 3
• Design: 4
• Functionality: 3
• Content: 4
• SEO: 4
• Total: 18

Winners IT

Knowit

Jury's motivation

Knowit blogs about a variety of topics in IT, such as cybersecurity, business intelligence, innovation and systems development, transformation and change management. It is a well-written blog where the company's employees offer knowledge and insights on their specialized areas. The tone is humble, helpful and reassuring. Our only request is that the design gets a little more love, to elevate the content even more!

• Tonality: 4
• Design: 3
• Functionality: 4
• Content: 4
• SEO: 3
• Total: 18

Winners Audit

PWC

Jury's motivation

PWC defends its title as Sweden's Best Industry Blog in the auditing category. It is a neat and well-written blog for those who run companies and want to get a better grip on everything from taxes and regulations to business development. The blog is an excellent channel for communicating PWC's work and expertise to a larger audience. With clear call-to-actions and tips, readers can easily find more interesting information in the form of other blog posts and webinars.

• Tonality: 4
• Design: 4
• Functionality: 4
• Content: 4
• SEO: 4
• Total: 20

Share knowledge and find leads with a business blog

A company blog is a great communication channel for those who want to become a thought leader in their industry. It will also help you attract visitors and leads if you use it properly. We've put together a handy little guide with our top tips and tricks that you can easily print out and post on your noticeboard. You'll get tips on:

• How to get started
• What to consider
• How you should optimize posts
• How to share and disseminate
• How to measure traffic and conversions