Breakfast and talk on sustainability communication
It was great to see so many people in attendance this morning. The topic of the day was "sustainability communication - how to succeed", a topic with several bottoms that is high on the agenda for all companies and organizations.
What did you bring with you?
Jenny Wendel, Communications and Brand Strategist at Navigator, specializing in sustainability communication, described how to avoid greenwash and gave examples of what it takes to achieve a sustainable brand. Participants received tips on:
- How to create sustainable change
- What tools and instruments are needed
- How to prioritize for success
Get in touch if you want to know more or want to take the next step in your sustainability communication!
Related posts
Time to take your annual report to the next level?
An annual report today is so much more than just numbers and financials. For many companies, it is one of the most important tools for describing the journey ahead, the purpose, the vision and the core business to an increasingly wide audience. This in turn places new and tougher demands on design, layout and accessibility.
5 critical mistakes in sustainability communication
Communicating your company's sustainability performance is no longer just an option - it's a necessity. But as pressure mounts on companies to take more responsibility for environmental and ethical aspects, there is a risk that they overstate their efforts, which can lead to a loss of customer trust. At the same time, there is growing concern about making mistakes and being caught out, resulting in many companies communicating too little, or not at all. This creates another problem - that important sustainability issues are overshadowed.
Sustainability communication without greenwashing
Sustainability has become a basic requirement in many industries—but at the same time, it’s a minefield when it comes to communication. How do you talk about your sustainability efforts without putting a foot wrong? And how do you do it in a way that actually drives business value? Here, we share our thoughts, pitfalls, and advice for sustainable communication about… sustainability itself.