Breakfast and talk on sustainability communication
It was great to see so many people in attendance this morning. The topic of the day was "sustainability communication - how to succeed", a topic with several bottoms that is high on the agenda for all companies and organizations.
What did you bring with you?
Jenny Wendel, Communications and Brand Strategist at Navigator, specializing in sustainability communication, described how to avoid greenwash and gave examples of what it takes to achieve a sustainable brand. Participants received tips on:
- How to create sustainable change
- What tools and instruments are needed
- How to prioritize for success
Get in touch if you want to know more or want to take the next step in your sustainability communication!
Related posts
What does the ESEF mean for your next annual report?
There is now a new EU-adapted rule on electronic reporting for Swedish listed companies. Instead of a PDF, companies must now submit the annual report in XHTML format together with the company's XBRL taxonomy to the Swedish Financial Supervisory Authority. Does it sound complicated? Don't worry, we'll try to clarify the concepts.
What is important in an annual report?
The basic purpose of an annual report is to provide a clear and accurate picture of the position and performance of the institution. But an annual report can be much more than just an account of the past year. If you stay within the framework, there are great opportunities to make the report a cornerstone of the company's internal and external image creation and brand-building communication. Here we describe what an annual report should and must contain to fulfill its purpose.
Sustainability communication without greenwashing
Sustainability has become a basic requirement in many industries—but at the same time, it’s a minefield when it comes to communication. How do you talk about your sustainability efforts without putting a foot wrong? And how do you do it in a way that actually drives business value? Here, we share our thoughts, pitfalls, and advice for sustainable communication about… sustainability itself.