SEO for B2B - 33 points to prioritize

Search engine optimization for B2B companies is very different from how it works in the consumer world. It's less about volume and more about relevance. The most important thing is not how many people search for a particular word or phrase. What matters is that the right person does it and finds you and your site.

SEO for B2B

That's why we usually talk about qualitative SEO when it comes to B2B. But how do you think about qualitative SEO? How do you identify the right keywords and search phrases that your key audiences are searching for?

33 points to prioritize

• What are the most important on-page factors to prioritize?
• How will you optimize content and architecture?
• What are the most important off-page factors to prioritize?
• How will you optimize links and build trust?