What is a graphic identity and what does it contain?

Create a coherent visual expression

Graphic identity is a term often used in the marketing world. But what does it actually mean and what is included in a company's graphic identity? In simple terms, a graphic identity is a compilation of the visual expression of a company that helps everyone in the company keep a consistent line and ensures that the company is perceived in the right way by customers and the market.

The perfect guide

Our new e-book is the perfect guide for those who want to know what should be included in a graphic identity to describe all the elements in a comprehensive and detailed way.

Tips and advice

The book describes and explains while giving you practical tips and advice.

• What is a graphic identity?
• What does it contain?
• What definitions are important to include?
• How do you make it available to others?