Building relationships with strategic PR
Download our e-book "The PR Guide". It contains everything you need to know to work successfully with PR. Whether you need to refresh old knowledge or are just curious about what PR is, you'll find useful advice and tips.
Guide to public relations work
Public relations is about building relationships with your target audiences. To do so, you need to be able to communicate in several different arenas, according to the conditions that apply there. The PR Guide provides you with tools and tips on how to best communicate with your target audiences in the channels where they seek information.
The toolbox
The book includes the most important tools to succeed in PR. For example, you can learn about;
- News evaluation
- Press release
- Debate article
- Cooperation with Influencers
- Crisis management
- Media training