The blog on communication

AI makes it possible to produce marketing content faster than ever before. Campaigns are created overnight and optimized in real time. But more content at a faster pace doesn’t automatically mean better results—quite the opposite, in fact.

In many organizations, the volume of communication has never been greater. Campaigns follow one after another, content is produced at a rapid pace, social media channels are constantly updated, sales materials are refreshed, and internal presentations keep coming in a never-ending stream. Every effort is…

When the market takes a downturn, it’s tempting to tighten your belt and slash the marketing budget. It may feel like a safe defensive strategy: concede fewer goals and preserve liquidity. But just like in sports, we know that…

When global superstar Taylor Swift announced her engagement to NFL star Travis Kelce in an Instagram post on Tuesday, it didn’t take long for the internet to go wild. The post racked up over 14 million likes in just one hour, and…

AI has become not only a tool for streamlining marketing efforts, but also for sharpening creativity. What once required million-dollar budgets, film crews, and special effects can now be brought to life using a smart AI tool…

In the world of communications, there are many different terms that are often used interchangeably, even though they have different origins and sometimes different applications. The short phrase that usually appears alongside a company’s logo, such as…

A text without a story is like... a person without a personality. Not that there are people without personalities, but there are many texts without stories. And in my opinion, they have no reason to exist.

Instagram recently revealed how reels are ranked - and how you can maximize the reach of your posts. With 4.5 billion shares a day, reels are a real goldmine for businesses. Here we give you some handy tips...

Newsletters are one of the most powerful tools for reaching out to customers and building relationships. To really get the most out of your mailings, you need to know what in them works...

A comprehensive research project by the B2B Institute, LinkedIn and MediaScience shows that 81% of B2B ads on LinkedIn fail to capture sufficient attention or create lasting brand recognition. The study used a combination of biometric measurements to...

The Swedish alphabet has 29 letters. The 39-volume Dictionary of the Swedish Academy contains over 500 000 words. No one knows exactly how many Swedish words are in circulation. In addition to these, there is a constant stream of...

They grew up with smartphones, are constantly connected and have little faith in society. Generation Z is the much talked about generation that will dominate our boardrooms and management teams in a few years. But what drives...

Writing a good headline is an art, especially in B2B where the aim of a text is often to attract an already knowledgeable audience. It doesn't matter how interesting or exciting your text is,...

For many people working in communications and marketing, a large part of their work involves getting their message across to different stakeholders. In addition to customers, journalists are often among those expected to pick up the message....

Hubspot recently released its "Global Social Media Trend Report" which contains this year's social media trends. We have taken a closer look at the report and picked out the most interesting trends for those who work with marketing...

Despite a tough 2023 with war and inflation, sustainability remains a high priority among Swedish consumers. A survey from Differ shows that honesty and concrete actions are important when companies communicate sustainability and among the...

Using trending events and news in marketing is a smart strategy that is becoming increasingly common. In recent weeks, the Netflix series Love is Blind Sweden has been on everyone's lips and many Swedish companies have...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

In mid-December, Instagram launched Threads in Sweden and during the Christmas holidays, the app went hot on many people's phones. But how does the famous app work, and is it worthwhile for a company to register an account on...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...

If you work in marketing or HR, you are probably familiar with the concept of employer brand, which is about how a company is perceived by current and potential employees. Employer branding has been increasingly on...

Having a strong employer brand has become increasingly important. For many companies, new talent is one of the most important factors for continued growth and success. With the help of the digital recruitment solution Teamtailor, it is...

Unless you've been living under a rock for the past few months, you've probably heard of Chat GPT. The AI-based chatbot that can provide you with everything from dinner recipes to full-scale factual texts and Excel formulas. But...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

Every year, Navigator selects the country's best company blogs in our annual competition Sweden's Best Industry Blog. The winners are all in different industries but they all have one thing in common - they run a successful company blog that...

Corporate identity is a term often used in the marketing world. But what does it really mean and what is included in a company's graphic profile? We at Navigator clarify the concepts.

2022 at last! A new year means a new start, and for many it's time to kick off the year's marketing activities. Having a presence on social media seems obvious, but how do you create a successful presence? We at...

Most companies have a stated purpose but few work with it on a daily basis. We've looked at how to bring it to life and really integrate it into your brand.

Most things we do in life need a purpose. A goal, a path and a clear direction towards where we are going and who we are. The business world is no exception and a well-crafted purpose can...