The blog on communication

One of the pillars of Navigator's business is brand strategy. Working closely with our clients to understand and describe the soul of a company, all in order to move the brand in the desired direction. Just like with training...

Generative Artificial Intelligence (AI) is an exciting technology that is revolutionizing various fields, including communication and marketing. By using advanced algorithms and machine learning, generative AI enables computers to create unique content that can be...

Trust. Perhaps the most important component of any relationship. As important between people as between businesses. But how do you build trust? What are the keys and are there any shortcuts?  

There are many platforms and tools to help you identify which companies your website visitors are coming from. We've settled on Leadinfo. It's cost-effective and provides you with a lot of useful information that supports...

TikTok is the personalized video platform that has taken the world by storm in recent years. But what can B2B companies gain from an app filled with dancing kids, smart lifehacks and funny cats? The answer...

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

The victorious Brazilian Formula One driver Ayrton Senna is said to have said "You can't overtake 15 cars when the sun is shining, but you can when it's raining". And lately, it hasn't been raining...

Social media platforms come and go, some persist. Examples of platforms that have flourished but then disappeared include Google+, MySpace and Vine. Right now there is a lot of buzz around Twitter and many wonder...

It was great to see so many people in attendance this morning. The topic of the day was "sustainability communication - how to succeed", a topic with several bottoms that is high on the agenda for all...

An annual report today is so much more than just numbers and financials. For many companies, it is one of the most important tools to describe the journey ahead, the purpose, the vision and the core business for an ever broader...

Building a brand requires a well thought-out platform and clear guidelines on what the communication should convey. But when people generally talk about advertising, this is rarely what they mean. What is seen and heard...

Humanity is facing many big and difficult challenges. So it is at least a small ray of hope that the world's most valued brands are trying to take their leadership seriously by addressing these challenges. They have realized that...

The basic purpose of an annual report is to provide a clear and accurate picture of the company's position and results. But an annual report can be much more than just an account of the past year....

Expensive. Difficult to measure. Need to prioritize other things. The objections to investing in marketing are unfortunately still numerous in a wide range of B2B companies. But is it really expensive or is it more expensive not to? Is it...

With the right strategy, your inbound marketing quickly becomes an ecosystem for all your digital communications. All channels are interconnected and make your website your best salesperson by driving traffic and creating conversions. I...

The pandemic and social distancing drove the digital transformation. In both private and professional life, it has become the norm to do most things digitally, a habit that persists now that we are re-appropriating to our desks and...

Most inbound marketing and marketing automation software is designed to manage leads and campaigns. But choosing the right platform, system or tool is not easy. There is a plethora out there that all...

Getting started with inbound marketing is usually not as difficult as you think. And most likely, you are already carrying out a lot of activities that fall under the concept of inbound marketing. The most important thing is that you...

Inbound marketing is a marketing strategy that requires preparation and continuous follow-up to succeed. By taking a strategic approach from the start, it becomes easier for the entire organization to structure the work, allocate your resources...

More and more companies are realizing the benefits of using inbound marketing as a model for their communication. Inbound marketing is closely linked to the digital customer journey and makes it possible to...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

In our fast-changing world, it has become both commonplace and essential to constantly challenge your business model to either leverage or counter disruptive forces. There are many effective models to use as support, models...

In these digital times, more and more companies are investing in organizing webinars. But how do you actually create an interesting and relevant webinar that generates the leads you want? And how do you...

80% of Swedish companies have digitalization ahead of them. That's one of the more challenging conclusions of Bohman Network's new report "Man meets machine: How digitalization affects companies' marketing & communications departments". Taking to...

There is now a new EU-adapted rule on electronic reporting for Swedish listed companies. Instead of a PDF, companies must now submit the annual report in XHTML format together with the company's XBRL taxonomy to the Swedish Financial Supervisory Authority. Does that sound complicated?

Brand-building or sales-driving communication - what really drives growth? We often hear companies questioning the value of investing in brand-building communication. Many prioritize sales-driving activities that generate short-term leads and quick...

Search engine optimization for B2B companies is very different from how it works in the consumer world. It's less about volume and more about relevance. The most important thing is not how many people search for a particular word or...

If you're not visible, you don't exist, as the saying goes. But we dare to say that if you are not visible on Google, you do not exist. SEO is a full-time job. To make it easier for those who don't have it...