The blog on communication

In recent years, LinkedIn has evolved from a pure networking platform to a powerful channel for B2B marketing, employer branding and lead generation. With over 1 billion users globally, LinkedIn is a platform where companies can build brand...

Commercial due diligence is a central part of the decision-making process in connection with a business acquisition. At the same time, many companies use current situation analyses to make strategic decisions about growth, market positioning and business development. But how do these differ...

The marketing and communication of medicines in Sweden and the Nordic countries is strictly regulated to ensure that the information is factual, balanced and not misleading. This regulatory framework aims to protect both healthcare professionals and the public...

Companies are constantly faced with the challenge of staying relevant and competitive. Rebranding, often seen as a strategy to attract new customers and reposition the brand, also has a profound impact internally. Here we highlight how...

As AI breaks into more and more areas, the advertising and marketing that reaches customers and consumers is also affected. Coca-Cola received both praise and blame for its AI-generated campaigns...

A brand is more than a logo or a color palette - a brand is the sum of how people perceive your company, what you stand for and how you differ from your competitors. But how do you know...

Sometimes you hear that a company's communication feels "scattered". Maybe you've noticed it yourself in a company's marketing or even in the way your own organization communicates. What does it mean...

Writing a text can be easy... but also very difficult. Sometimes you can struggle with the wording of even a simple email or social media post. More complex texts, like a...

When a company is in a strong growth phase, it's easy to think that the marketing strategy doesn't need to change. The messages seem to be getting through, the brand is growing and the results are pointing in the right direction. But even in these...

Opinions on the future of X may be shrouded in mystery, while challenger Bluesky rubs its hands. The only thing we can be sure of is that the internet in general and social media in particular are in...

Artificial Intelligence is on everyone's lips and hardly a day goes by without us hearing about new achievements, or setbacks, for the technology. Recently, many people have been both surprised and outraged by Meta's...

Corporate culture has become one of the most discussed topics in the business world, and rightly so. Phrases like "Culture eats strategy for breakfast" coined by leadership guru Peter Drucker, emphasize that a strong company culture can outperform any...

It's been thirty minutes since you created a new Word document. The screen is white as a blizzard in Österlen. The cursor is blinking urgently in the left corner. Not a single letter has been written yet, and inside, frustration sets in...

One of the biggest challenges to successful communication campaigns is not a lack of data - it's capturing and keeping the attention of the target audience. And the answer isn't found in the biggest budget or the most advanced...

In an increasingly competitive world where businesses are constantly striving for growth and sustainable success, it is crucial to have a clear direction and focus on the most critical challenges. One of the most powerful methods...

As you probably know, there is a plethora of KPIs to choose from and, given the exponential growth of data, there will be no less in the future. The challenge is to find and...

Effective B2B advertising on LinkedIn requires more than a dry listing of product benefits. To be successful, you need to create ads that not only show product benefits, but also make your audience feel something. If you...

After a long period of pandemic, war and economic uncertainty, people are now more than ever in need of joy and positive experiences. Laughter, smiles and other bright spots in everyday life not only affect our...

Sooner or later, all businesses face challenges. When a company is in crisis or underperforming against potential, there are often clear signs: declining or stagnant sales, loss of market share, deteriorating liquidity, and often a...

In a world where change is the only constant, having a well-formulated strategy and a solid business model is no longer enough. Rather, it's about the ability to act quickly and to make decisions...

We at Navigator love sport. Watching, practicing and seeing the positive impact it has on youth and integration. Beyond that, we also see context in our everyday work. At first glance, sport can...

While our digital inboxes are flooded with advertisements, notifications and reminders, our physical mailboxes often echo empty. But is print advertising about to make a comeback?

The digital world. Sometimes we love it. Sometimes we hate it. Today, almost all of us have a two-way relationship with online life. The web has become an easily accessible smorgasbord where anything is possible, 24/7, a...

Communicating your company's sustainability performance is no longer just an option - it's a necessity. But as pressure mounts on companies to take more responsibility for environmental and ethical aspects, there is a risk that...

In communications, the dream of perfect delivery is alive and well. Or rather, some still seem to think it's possible. That the communications agency can deliver according to the holy trinity of Fast, Good and Cheap. But as we...

Google recently launched AI Overview, a new feature in Google Search that uses generative AI to present answers to questions or summaries of topics. So far, the feature is only available to users in the US, but the plan...

Are you already an experienced Hubspot user, or are you curious about what the platform can do for your organization? If so, you've come to the right place. HubSpot is an ever-living organism with tentacles that nowadays...

Writing is fundamentally about conveying information to a reader. When it comes to the type of commercial texts that a copywriter in a communications agency is responsible for, the aim is often to...

Not every company can be the best at everything. And not every product can be perfect in every respect. But what's interesting is that some companies have actually taken the worst feature of a product and turned it into...

There is hardly a sports journalist today who does not start an interview with the question: "How does it feel?" The phrase has become a cliché, but at the same time it puts its finger on what it's all about. That we are human. We are...

An important element of creativity is innovation. Not following the herd, but daring and being able to go your own way. It's easy to think that this would be a genuinely human behavior. But...

In a rapidly changing world, brand strategy, especially in B2B, needs to constantly evolve and to take its place often requires new and different approaches. A question that usually comes up when we...

Here at Navigator, we are a lovely bunch of linguists and word nerds who work on formulating creative ideas and messages in text. As a self-proclaimed representative of the copy gang, I would like to say in this post that we...

"The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a...

If you want to reach out and really touch people with your messages, you need to think twice. It's easy to get stuck in a rut and stick with what used to work....

One of the pillars of Navigator's business is brand strategy. Working closely with our clients to understand and describe the soul of a company, all in order to move the brand in the desired direction. Just like with training...