The blog on communication

Search engine optimization (SEO) is far from a "set it and forget it" strategy. Google and other search engines are constantly updating their algorithms, and as a website owner or marketer, it's important to keep up with them to ensure that your content continues to...

According to a LinkedIn employer branding survey, 75% of candidates consider company reputation before applying for a job. And in a report from the Confederation of Swedish Enterprise, 7 out of 10 Swedish companies...

Brands that feel human create emotional relationships that build loyalty beyond rational arguments. Their target audience begins to identify with the brand and become repeat customers who are happy to recommend its products and services. Moreover, customers often have...

Successful positioning differentiates you from your competitors, allows you to charge more for your products or services, and makes your customers feel an extraordinary loyalty to your brand. It is not necessarily about...

Think of your brand as a separate person. What would the brand sound like if you spoke to it? What tone of voice does it have? And what words does it use? With the right tone of voice, it's easier to create real...

Have you ever asked yourself why your business exists, beyond generating revenue? It's not always easy to find meaning in everything we do, but there are many benefits to...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...