Analysis - laying the foundation for successful communication

How can we know where we are going if we don't know where we are? Without solid analysis , the likelihood of success is mostly a matter of luck. That's why we always dig deep to find out where the customer is, how they are perceived, who their target audience is and what their competitors are doing.

Different types of research and analysis

Depending on the type of project to be implemented, we choose the method of analysis. We also often combine different methods to get the most comprehensive picture possible. A few examples of analysis methods that work individually or together:

• The SWOT analysis identifies the strengths, weaknesses, opportunities and threats within an organization, a segment or a particular product or service.
• The target group analysis studies the target group. Who are we addressing? What are they interested in? What is their customer journey/decision-making process? What channels do they use? The better we know the target audience, the more confident we can be in actually reaching them. The target audience analysis is crucial when creating personas.
• The competitive analysis takes a closer look at your competitors in the market. Who are your real competitors and what makes them successful? How do they communicate? Are they targeting the same audience as you?
• SEO analysis is essential to find the right keywords for your website. It requires an audience analysis and is ideally complemented by a competitive analysis. By understanding what your target audiences are searching for on Google, you can cover the keywords on your website. The SEO analysis also looks at which optimization methods to use and in which cases you need to supplement with Google Ads to reach higher.

Anticipate with business intelligence and trend forecasting

At Navigator, we strive to follow developments in the world around us closely. We continuously analyze the currents and trends in innovation, communication and business so that we can help our customers shape the future with the right knowledge.

Structured analysis

Structured business intelligence and trendspotting is about identifying trends, signals, phenomena, values and attitudes in the outside world that can affect companies. It is important to continuously monitor both expected and unexpected signals in order to analyze them and predict likely developments. By identifying trends that have a bearing on the company's business, they gain an interpretive edge on key issues and a competitive edge.

Time for reflection

In our work, we aim to make the analyses available to as many employees of our clients as possible. This can be done through workshops or other means. In this way, we can create engagement with the issues and ensure that new ideas are born, as they often do at the intersection of staff with different perspectives. At the same time, the work becomes a learning process that contributes to personal development.

Long experience in analysis

At Navigator, we have extensive experience of working with analysis for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.