Healthcare

For over 20 years, pharmaceuticals, healthcare, life science and medtech have been a specialist area for us at Navigator. This means that we have broad experience and extensive knowledge of the regulations that surround communication, both in the Nordic and global markets. Together, we help our clients navigate the strict regulations, develop effective communication solutions and create launches - as accurate as the products themselves.

Expertise across the value chain

Our experience covers all aspects of healthcare communications - from strategic branding and product launches, to content production, campaigns and marketing alignment. Over the years, we have accumulated a solid knowledge of all target groups in the value chain, from HCPs and patients to KOLs, NGOs and healthcare decision-makers. Our extensive target group knowledge allows us to develop messages and concepts that really hit the mark.

IMA certified and familiar with the regulatory framework

Our staff are well versed in the industry and its conditions. Several of our project managers and medical copywriters are IMA-certified, and we are constantly updated on current regulations and industry practices. We systematically follow cases from NBL and IGM and have well-established procedures to ensure that everything we produce meets the requirements. This allows us to think freely and communicate confidently - within the right framework.

Unique combination that makes a difference

Our strength lies in the combination of strategic height, medical knowledge and creative ability. By weaving together insights from health economics, patient behavior, market data and scientific evidence, we can create communications that not only comply with regulations, but also make a difference. We believe in combining facts with emotion to create stories that engage, educate and convince.

From analysis to launch

We are involved throughout the entire process - from initial business analysis to finished campaign, follow-up and optimization. We have extensive experience in developing communication platforms and brand strategies that last over time. In parallel, we also run launches and campaigns in a variety of therapeutic areas, always in close dialog with employees, healthcare professionals and patients.

Working both locally and globally

Many of our healthcare assignments have an international flavor. We are used to working with global organizations, coordinating materials for different markets and adapting communications to local regulations and cultural conditions. Through our CommUnity International agency network, we can also quickly activate local experts in over 35 countries.

Ready to boost your healthcare communication?

If you're looking for a strategic partner with a deep understanding of the industry, the regulatory framework and the target audiences - Navigator is the right one. We combine medical knowledge with creative flair to help you create communications that make a real difference - for both your brand and the people you want to reach. Contact us to find out more!