Surveys - providing new insights and decision support

What does your target audience think of your products? How is your brand perceived in the market? In today's fast-changing world, it's important to know what's really going on. This is where conducting both qualitative and quantitative research can be very useful.

Proper analysis and research

The more you know about your customers, your target audience, their needs and expectations, your brand, and your employees' expectations of you, the better informed your decisions will be. You know what issues you need to focus on, how to further develop your offer, build your brand and create internal engagement. In short, you know how to navigate and shape the company for the future instead of dealing with immediate problems.

Qualitative and quantitative surveys

If you want a deeper understanding of why your customers think, feel and act in a certain way, qualitative research is the best tool. Often these are done through face-to-face meetings in the form of a focus group or interview. If you want to target a larger group and get a statistically valid result on an issue, a quantitative survey is preferable. These can be done by phone, email, intranet or internet.

Several different methods

At Navigator, we have extensive experience of working with different types of surveys. Either on our own or together with one of our partners. We work with various forms of research methods, such as telephone interviews and focus groups, web surveys, web panels, mobile surveys and even paper surveys. It is not uncommon for several methods to be used together to ensure the right results.

Examples of surveys:

• Customer research - allows you to map satisfaction and loyalty while getting to know your customer's needs better and segmenting your messages
• Employee survey - gives you a clear picture of how motivated and engaged your employees are and how they feel about their work situation
• Market research - provides a good basis for analyzing market attitudes and behaviors in order to develop the offer
• Brand research - gives you a clear picture of how your brand is perceived in the market

Good support all the way

Together with various partners, we offer tailor-made surveys with different focuses. We help you with everything from choosing the right sample, designing questions, collecting data, analyzing and delivering clear reports. We help you draw the right analysis and conclusions from the results.

Long experience in surveys

At Navigator, we have extensive experience of working with surveys for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different clients, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.