Business-to-consumer

Energy services, furniture, kitchens, tires and child saddles. At Navigator, we are passionate about creating inspiring and engaging communication for high commitment products and consumer durables in B2C. These are services and products that require thought - where the buying journey is often long, complex and emotionally charged. Therefore, it is particularly important that communication is strategically thought through and clearly differentiated.

The right message in the right channel - at the right time

Successful B2C communication requires a good balance between rational and emotional arguments. It's about understanding drivers and behaviors, guiding through the decision-making process and using the right arguments both before, during and after purchase. This not only builds awareness and conversion, but also creates long-term loyalty and natural upselling.

We understand both heart and brain

We know that successful consumer communication starts with understanding the customer's buying journey - what makes them discover a product, what arguments convince them, and what factors lead to an actual purchase. By combining our strategic understanding with creative flair, we can develop messages and concepts that not only look good, but also feel good and make an impact.

Strong foundations for strong brands

We help you create, consolidate or strengthen your position in the market. We do this by developing brand strategies, communication platforms and values that last over time. We make sure that all parts of the communication are connected - everything from tone of voice and graphic profile to message structure and channel selection. Clear and consistent brand communication that builds trust and creates recognition, wherever the customer is in the buying journey.

Campaigns that drive sales

In parallel with the long-term branding work, we also create sales-driving campaigns that have a more direct effect. We help you identify needs, create offers and formulate messages that hit the mark in both physical and digital channels. Whether it's launching a new product, creating brand curiosity or driving traffic to an e-commerce, we always start from the target group's reality and interests.

From analysis to optimization

At Navigator, we are with you through the entire process - from insight-driven analysis and idea development to launch, follow-up and optimization. We always work data-driven but creative, methodical but brave. Our experience spans a range of industries, which means we can quickly understand your business and identify what it takes for you to reach out and get there.

Local, national and international

Many of our B2C clients have both a national and international presence. We are used to adapting communications for different markets and audiences, whether it's translating messages, adapting designs or navigating cultural differences. We also work closely with our global agency network CommUnity International, allowing us to quickly bring in local expertise when needed.

Communication that lasts

Are you looking for a partner who understands the emotion behind a brand as well as the logic of a purchase decision? Then Navigator is the right choice for you. We help you create communication that engages, converts and builds relationships over time. Get in touch and we'll tell you more!