Digital strategy - helping you build a better business

Today, all communication must work in a digital context to be useful. It has become crucial for successful businesses to have a clear and well thought-out presence in digital media, both their own and others', to successfully build their brand and sell goods or services. And to be nimble, up-to-date and long-term, you need a well thought-out digital strategy.

The website is the hub

89% of all B2B buyers start their buying journey online. This figure is likely to be the same or higher if you are targeting consumers. Whatever your target audience, it's clear how important it is to be present in the digital world. On your website, you gather everything worth knowing about you and your offer. Then you optimize all content to be found on every relevant Google search. We have a carefully thought-out process to create a complete strategy that includes all your channels, from website to social media.

Personas bring your audiences to life

Personas are fictional characters that represent your target audiences. Each persona has its own characteristics, needs, motivations and channels to help you imagine the person you are communicating with. At Navigator, we always use personas as part of our digital strategy. It's easier to find keywords, identify messages and create relevant content if we know who will read it.

Engaging with social media

Every business and organization should be on social media, but not all channels may be right for you. It's a myth that B2B companies are best suited to Facebook and LinkedIn. For some, it might be better to use Instagram or have an active channel on YouTube. When we create a digital strategy, we look at the current situation, what your competitors are doing and where your target groups are. Based on these conclusions, we then create guidelines that make the use of social media smoother and more effective, from choosing a channel to tailoring content.

Editorial calendar makes planning easier

To be successful in your digital communication, you need to regularly produce new content. If you are actively working on several types of content for different channels, such as the web, blog, social media and newsletters, planning can be facilitated by an editorial calendar. The calendar allows you to plan and structure your content so that you know what needs to be created, when, for which channel and target audience and, not least, who is responsible. In addition, the editorial calendar can serve as an annual calendar to help you find current topics that interest your target audience!

The right tools and platforms

We have long-standing relationships with several leading technology partners to ensure you have the right tools to further develop your communications with the latest solutions. We make sure you have everything you need to succeed with your digital communication, whether you need SEO monitoring, a tool to send out newsletters or a CRM system.

Long experience in digital strategies

At Navigator, we have extensive experience of working with digital strategies for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.