Strategies and concepts
Strategy is the key to all successful work. We have proprietary processes for most marketing and communication strategies, from branding, positioning and communication, to digital, SEO and social media. We help you succeed with all types of strategies and concepts.
A good strategy is based on research and analysis of the market, target groups, competitors and channels. The more we know, the better conclusions we can draw. We have proprietary processes for most marketing and communication strategies, from branding, positioning and communication, to digital, SEO and social media. In addition, we have extensive experience in implementing the strategies with your employees, in order to jointly reach selected target groups and segments. We achieve the best results when creativity and strategy interact. That's why we like to create concepts that evoke emotions and make you stay in the recipient's memory.
What can we do for you?
Business strategic prioritization - creating focus, direction and results
Businesses are constantly faced with difficult choices where the right priorities can be crucial to success. One of the most powerful methods to achieve this is the concept of 'Must Win Battles'. It helps to clarify which strategic interventions really make a difference. Must Win Battles are the business-critical battles that the company must win to achieve its long-term goals and secure a strong market position.
Brand strategy - building loyalty, sales and pride
As companies, products and services become increasingly similar in the marketplace, the importance of nurturing and building your brand increases. Strong brands are not only more attractive to consumers, but also to employees, suppliers and retailers. By loading your brand with the right emotional values, you increase sales, pride and loyalty. And to do that, you need a well thought-out brand strategy.
Segmentation - giving you advantages in the market
A normal person is confronted with more than 3 000 advertising messages every day. To sort out life, the brain needs structure. We select, sort, categorize and reject. Pairing and comparing. The brain only has room for a small number of brands in each industry, so it's important to find your place and reach the right target group with the right message. A clear and well-thought-out segmentation of the market is crucial today to reach and be top-of-mind with the right target groups.
Name strategy - getting everyone to remember your name
It goes without saying that the name is a key ingredient for success as a business. Whether it's your brand, product, service, or anything else related to your organization, you want your name to be clear and memorable. And that requires a process. Launching a new name is a big investment, so it's wise to ensure high quality throughout with a naming strategy.
Brand platform - what it should contain
The easiest way to summarize your company's brand strategy is to create a brand platform that contains all the important components that together make up the brand's identity and clarify your profile. At Navigator, we have extensive experience of developing brand platforms for companies, brands and concepts in a wide range of industries. Here we describe some of the ingredients that are important to include in the work.
Communication platform - the basis for all communication
A clear and well thought-out communication platform lays the foundation for the success of your marketing communication. It is important to find the right mix of emotional and rational messages to reach out as well as in to your target audiences and to adopt an outside-in perspective in your communication strategy.
Communication concepts - the art of evoking emotions
The communication concept is a dramatization of your messages. It is based on an overarching idea that can be embodied in different forms. Both visually and verbally. The concept exists to make your brand evoke emotions in the recipient and thus make you worth remembering.
Digital strategy - helping you build a better business
Today, all communication must work in a digital context to be useful. It has become crucial for successful businesses to have a clear and well thought-out presence in digital media, both their own and others', to successfully build their brand and sell goods or services. And to be nimble, up-to-date and long-term, you need a well thought-out digital strategy.
