Communication platform - the basis for all communication

A clear and well thought-out communication platform lays the foundation for the success of your marketing communication. It is important to find the right mix of emotional and rational messages to reach out as well as in to your target audiences and to adopt an outside-in perspective in your communication strategy.

What is a communication platform?

A communication platform is a strategic plan that sets the guidelines for the company's communication, both internally and externally. That's why, at Navigator, we tend to work closely with the company's management and marketing department when developing a communication platform. After all, it is you who know yourselves best. Thorough research and analysis always form the basis of our work and we often carry out SWOT, target group and competitive analysis in the initial phase. Based on the conclusions, we define a position and relevant messages, and then dramatize the result in a creative concept.

What should a communication platform include?

The communication platform is thus based on analysis and strategic decisions. It can concern the company's overall communication or be limited to individual communication activities. Whatever its use, the communication strategy should define target audiences, messages and tone, content, channels, objectives and metrics. It is a map that shows you the way from start to finish.

Long experience with communication platforms

At Navigator, we have extensive experience of working with communication platforms for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way around.