Creating a winning brand for successful events

Malmö FF has long worked with events and conferences in connection with its other activities. When it became the owner of Eleda Stadium, it wanted to take a new approach to its events and the rental of its conference rooms.

New name and new strategy

Navigator was called in to conduct a thorough analysis of the business and then develop a proposal for a name, brand strategy and communication concept to take a strong position in the event market in southern Sweden.

 

The name 1910 has a strong connection to Malmö FF for those in the know, as it was the year the club was founded. In addition, the largest conference room was already called 1910, which was known to many and thus could take advantage of what had already been built.

Inbound marketing to reach your goals

Malmö FF has high ambitions for its activities, which are an important source of revenue alongside its sporting and community-oriented activities. To achieve the goals and to be able to measure and optimize the results of the efforts, we work continuously with inbound marketing for 1910 Event. We spread information through mailings, blog posts, newsletters, guides, checklists and social media activities to create interest and generate leads that are automatically qualified using HubSpot as an inbound marketing platform.

Inbound marketing

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We are happy to help you with your communication challenges.
Niclas Bergenblad
Creative Director
+46 733 43 99 13
niclas.bergenblad@navigator.se