Positioning the brand in the global market

Navigator and ASSA ABLOY Entrance Systems have been working together for a long time and we have helped with a wide range of communication concepts and materials over the years. Here is an example of one of the latest global assignments.

Challenge

ASSA ABLOY Entrance Systems needed to adapt and implement the global identity for the ASSA ABLOY brand developed at Group level. This included developing guidelines for its own communication and ensuring that everyone involved understood how the brand should be built.

Solution

Navigator worked with ASSA ABLOY Entrance Systems to develop a brand and communication platform that was based on the group's global strategy but also allowed for its own positioning. A new communication concept focusing on digital door solutions was also developed to create strong and consistent communication.

Outcome

The platform and concept was implemented in the different markets and today helps to support and streamline all activities at global level. Other business areas within the group have been helped to develop similar governing documents to support the organization.

Presentations

Development of different types of communication units to present the offer to external audiences.

Section on the website

Development of a section on the website describing the new communication concept and offer.

Social media posts

Development of different types of social media activities in local markets.