The blog on communication
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Adult learning - a key to successful change
Bringing about broad and lasting change in an organization is much easier said than done. Habits are deeply ingrained in us, and much of it is in the walls. How do you get people to adopt...
How to succeed with smart goals
Setting goals may sound simple, but it is often easier said than done. You need to choose a goal that is high enough, but also realistic. What fulfills this can be difficult to...
What is needed for successful positioning?
The number of products and brands on the market has exploded in recent years. Today, a clear and well thought-out positioning is crucial if you want to be top-of-mind with your brand.
Can you start a sentence with "and"?
With some regularity, I receive proofs of texts I have written where someone points out that you must not start a sentence with "and". I have not been able to find any common denominator for these people they are...
What purpose drives your brand?
You probably know that vision and mission are important ingredients in your branding. But did you know that your purpose or "why" is an equally crucial piece of the puzzle? And it's a...