Campaigns - creating engagement the right way

Just tasting the word "campaign" creates expectations. The campaign is a communication party where the host goes the extra mile to make sure everyone has a good time. And who doesn't like a good party? Successful campaigns require a well thought-out strategy, an appealing offer and the right timing.

Campaigns that arouse curiosity

At Navigator, we've been creating great campaigns for as long as we can remember. We like campaigns. It's when the outside world is invited to take part in our customers' fantastic products and services. The foundation of a successful campaign is equal parts creativity and structured work on setting goals, defining target groups, budgeting, choosing channels and measuring impact.

Types of campaigns

Many people think of advertising when they hear the word 'campaign', but there are as many ways to run a campaign as there are ideas. The purpose almost always determines the channel to be used. Often, one main medium is used, which is then supplemented by two or more complementary media to create the widest possible reach. Here are a few different types of campaigns and tips on when to use them.

• Advertising a brand, product or service
• Debate articles to give your opinion or put an issue on the agenda
• Contact people by phone, email or in town to engage them in your campaign
• User-generated content on social media, where followers create the content themselves under a hashtag
• Influencer marketing to reach a specific audience on social media

Digital campaigns

More and more companies and organizations are choosing to rely solely on digital advertising such as banners, Google Ads, sponsored social media posts and programmatic advertising. There are many advantages: it is easier to target the right audience and the results can be measured more accurately than with other forms of advertising. Similarly, influencers or user-generated content can be used to create engagement with the campaign among a certain target group. At Navigator, we often produce digital advertising for our clients. Our creatives are used to creating creative and attention-grabbing content for small formats. Read more about channel selection and activities here.

Long experience in campaigns

At Navigator, we have extensive experience of working with campaigns for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.