Communication concept Sto facade system

Our ambition has been to develop a concept for Sto's facade system that is flexible, easy to identify and that distinguishes Sto from its competitors through a modern and elegant design language. It should appeal to both architects and building consultants while creating interest and presenting Sto as the innovative and qualitative alternative.

For the concept, we have drawn inspiration from the architect's form and sketchy lines, as well as from the designer's drawings and construction plans, etc.

Based on the idea of a line, we have created a visual marker, inspired by the yellow element in the Sto logo. By combining the yellow line with striking images linked to architecture and construction, a cohesive marker for the concept is created. The line is used to dramatize and focus the imagery and link it to the message in a clear way.

The concept is based on the idea that Sto facade systems enhance construction and design solutions in several different ways, which can appeal to both building consultants and architects. By communicating that Sto has chosen its own line, we distinguish the company's solutions from those of its competitors.

In the world of building consultancy, the line represents construction drawings and guidelines. In architecture, the line of the building or façade is a concept. The line is therefore used to encircle the concept and capture the attention of the building consultant and architect.

"The line that lifts" is also used literally as a visual marker, tying text and image together in a way that lifts the whole. It is scalable and sustainable, while creating great flexibility, and shows that Sto is a company at the innovative forefront.