Every year we at Navigator select the best business blogs in several industries. The jury consists of the agency’s digital strategists and copywriters, with extensive experience and knowledge of what makes a good and interesting blog.
Best business blog nominated
Numerous blogs within the respective industry have been analyzed. The winners have been selected through a combined calculation of tonality, design, functionality, content, and search engine optimization (SEO).
Let us introduce the winners!
Winner: Bank and Finance
FORTNOX
Comments from the jury:
Fortnox is a cloud-based business platform that allows its customers to manage salaries, invoices, and accounting. In their blog, they inspire us and give away tips about digitization and entrepreneurship. The blog, updated frequently, contains everything from in-depth customer cases to short articles with tips and advice. Incorporating a nice design with smart navigation, the blog makes it easy to find the content that you are searching for. Congratulations Fortnox!
- Tonality: 4
- Design: 3
- Functionality: 5
- Content: 5
- SEO: 3
- Total: 20
Winner: Furniture and interior
KINNARPS
Comments from the jury:
Kinnarps is a Swedish interior design company that has delivered solutions for offices and public activities since 1942. Their blog contains articles about everything from lighting and color to ergonomics and hybrid work. The blog has nice earthy tones and is easy to navigate, and the content includes many articles on various topics that are well-written. It really feels like the company invests time in keeping the blog updated and active.
- Tonality: 5
- Design: 5
- Functionality: 4
- Content: 5
- SEO: 3
- Total: 22
Winner: Energy
GÖTA ENERGI
Comments from the jury:
Göta energi is a Swedish electricity trading company based in Gothenburg. The blog focuses on the latest energy news and includes several helpful electricity-saving tips that feel relevant. With clear navigation and an attractive design, the blog really encourages reading. The content is relevant, and Göta Energi is good at turning important information into interesting, easy-to-read articles.
- Tonality: 4
- Design: 4
- Functionality: 5
- Content: 4
- SEO: 4
- Total: 21
Winner: Staffing and recruitment
TNG
Comments from the jury:
TNG is a staffing and recruitment company with a strong focus on open-minded recruitment. Their blog, TNG Insights, mixes industry news with tips and tricks. With content that is meant for both job seekers and clients, the blog has a wide range of topics. The tonality is pleasant, and the articles feel well-written and exciting. Extra plus for the reports the user can download in exchange for their email address. Well done, TNG!
- Tonality: 4
- Design: 5
- Functionality: 3
- Content: 4
- SEO: 5
- Total: 21
Winner: IT
ADVANIA
Comments from the jury:
Advania is a Nordic IT company offering complete solutions for private and business customers. You will find several blogs at their knowledge hub with different focuses, including digitization, security, and Microsoft 365. Thanks to the intelligent navigation, it is easy to find what you are looking for, and there is an extensive article catalog. The blogs contain both industry news about AI and ML as well as concrete tips. Overall, the articles are well-written and have a nice tonality. This is a very good blog about IT!
- Tonality: 4
- Design: 4
- Functionality: 4
- Content: 5
- SEO: 4
- Total: 21
Winner: Company event
KAMPAAY
Comments from the jury:
Kampaay, toast in Japanese, is a digital platform that helps companies organize events. The blog contains interesting articles about events, catering, and team building. With well-written articles and a clear SEO focus, the blog is search optimized. The design feels modern, and a big plus for the cool illustrations included in each article. With several white papers, which you can download in exchange for your email address, this blog is a win-win. Smart!
- Tonality: 5
- Design: 4
- Functionality: 4
- Content: 4
- SEO: 5
- Total: 22
Vinnare Revision
PWC
Comments from the jury:
PWC is the market leader in accounting and consulting in Sweden. Their company blog consists of several relevant topics, such as current accounting issues, the Swedish pension system, and how you best can adapt to the new digital world. The blog has clear navigation and many smart functions, such as reading time and author. Content is explicit, relevant, and informative, with a design that is modern and aligns with the rest of PWC’s site. Well done, PWC!
- Tonality: 4
- Design: 4
- Functionality: 5
- Content: 4
- SEO: 4
- Total: 21
Winner: Construction and planning
NCC
Comments from the jury:
NCC is a Swedish construction and real estate company that operates throughout the country. Their blog is updated frequently and gives us a clear insight into NCC’s work.
The article covers a wide range of topics, and the filter functions make it easy to navigate. It is possible to write a comment on every article, which creates a live and inclusive feed. The design is simple and tasteful and goes well with NCC’s brand. Overall, a modern and well-thought-out blog!
- Tonality: 4
- Design: 3
- Functionality: 4
- Content: 4
- SEO: 5
- Total: 20
Winner: Sustainability
AFRY
Comments from the jury:
Afry is a Swedish engineering and design company focusing strongly on sustainability. Under the Insights tab, we find exciting articles that concentrate on sustainability, future cities, and digitization. The articles cover everything from employee interviews to trend scouting on current issues. Navigation is simple; after every article, you get a suggestion for other related material. Article authors are clearly presented, and it is easy to make further contact. The blog feels on trend and provides many valuable insights!
- Tonality: 4
- Design: 4
- Functionality: 4
- Content: 5
- SEO: 3
- Total: 20
Winner: Business health care
WEPLUS
Comments from the jury:
Weplus is an exercise service for companies that want to increase employees’ well-being, exercise, health, and cohesion. The blog has a bright and clear design with nice pictures, and the articles contain tips and advice on health care as well as personal portraits and cases. Overall, the blog feels exciting and knowledgeable. Excellent job, Weplus!
- Tonality: 4
- Design: 5
- Functionality: 3
- Content: 4
- SEO: 4
- Total: 20
Best business blog nominated
Numerous blogs within the respective industry have been analyzed. The winners have been selected through a combined calculation of tonality, design, functionality, content, and search engine optimization (SEO).
Let us introduce the winners!
Winner: Bank and Finance
FORTNOX
Comments from the jury:
Fortnox is a cloud-based business platform that allows its customers to manage salaries, invoices, and accounting. In their blog, they inspire us and give away tips about digitization and entrepreneurship. The blog, updated frequently, contains everything from in-depth customer cases to short articles with tips and advice. Incorporating a nice design with smart navigation, the blog makes it easy to find the content that you are searching for. Congratulations Fortnox!
- Tonality: 4
- Design: 3
- Functionality: 5
- Content: 5
- SEO: 3
- Total: 20
Winner: Furniture and interior
KINNARPS
Comments from the jury:
Kinnarps is a Swedish interior design company that has delivered solutions for offices and public activities since 1942. Their blog contains articles about everything from lighting and color to ergonomics and hybrid work. The blog has nice earthy tones and is easy to navigate, and the content includes many articles on various topics that are well-written. It really feels like the company invests time in keeping the blog updated and active.
- Tonality: 5
- Design: 5
- Functionality: 4
- Content: 5
- SEO: 3
- Total: 22
Winner: Energy
GÖTA ENERGI
Comments from the jury:
Göta energi is a Swedish electricity trading company based in Gothenburg. The blog focuses on the latest energy news and includes several helpful electricity-saving tips that feel relevant. With clear navigation and an attractive design, the blog really encourages reading. The content is relevant, and Göta Energi is good at turning important information into interesting, easy-to-read articles.
- Tonality: 4
- Design: 4
- Functionality: 5
- Content: 4
- SEO: 4
- Total: 21
Winner: Staffing and recruitment
TNG
Comments from the jury:
TNG is a staffing and recruitment company with a strong focus on open-minded recruitment. Their blog, TNG Insights, mixes industry news with tips and tricks. With content that is meant for both job seekers and clients, the blog has a wide range of topics. The tonality is pleasant, and the articles feel well-written and exciting. Extra plus for the reports the user can download in exchange for their email address. Well done, TNG!
- Tonality: 4
- Design: 5
- Functionality: 3
- Content: 4
- SEO: 5
- Total: 21
Winner: IT
ADVANIA
Comments from the jury:
Advania is a Nordic IT company offering complete solutions for private and business customers. You will find several blogs at their knowledge hub with different focuses, including digitization, security, and Microsoft 365. Thanks to the intelligent navigation, it is easy to find what you are looking for, and there is an extensive article catalog. The blogs contain both industry news about AI and ML as well as concrete tips. Overall, the articles are well-written and have a nice tonality. This is a very good blog about IT!
- Tonality: 4
- Design: 4
- Functionality: 4
- Content: 5
- SEO: 4
- Total: 21
Winner: Company event
KAMPAAY
Comments from the jury:
Kampaay, toast in Japanese, is a digital platform that helps companies organize events. The blog contains interesting articles about events, catering, and team building. With well-written articles and a clear SEO focus, the blog is search optimized. The design feels modern, and a big plus for the cool illustrations included in each article. With several white papers, which you can download in exchange for your email address, this blog is a win-win. Smart!
- Tonality: 5
- Design: 4
- Functionality: 4
- Content: 4
- SEO: 5
- Total: 22
Vinnare Revision
PWC
Comments from the jury:
PWC is the market leader in accounting and consulting in Sweden. Their company blog consists of several relevant topics, such as current accounting issues, the Swedish pension system, and how you best can adapt to the new digital world. The blog has clear navigation and many smart functions, such as reading time and author. Content is explicit, relevant, and informative, with a design that is modern and aligns with the rest of PWC’s site. Well done, PWC!
- Tonality: 4
- Design: 4
- Functionality: 5
- Content: 4
- SEO: 4
- Total: 21
Winner: Construction and planning
NCC
Comments from the jury:
NCC is a Swedish construction and real estate company that operates throughout the country. Their blog is updated frequently and gives us a clear insight into NCC’s work.
The article covers a wide range of topics, and the filter functions make it easy to navigate. It is possible to write a comment on every article, which creates a live and inclusive feed. The design is simple and tasteful and goes well with NCC’s brand. Overall, a modern and well-thought-out blog!
- Tonality: 4
- Design: 3
- Functionality: 4
- Content: 4
- SEO: 5
- Total: 20
Winner: Sustainability
AFRY
Comments from the jury:
Afry is a Swedish engineering and design company focusing strongly on sustainability. Under the Insights tab, we find exciting articles that concentrate on sustainability, future cities, and digitization. The articles cover everything from employee interviews to trend scouting on current issues. Navigation is simple; after every article, you get a suggestion for other related material. Article authors are clearly presented, and it is easy to make further contact. The blog feels on trend and provides many valuable insights!
- Tonality: 4
- Design: 4
- Functionality: 4
- Content: 5
- SEO: 3
- Total: 20
Winner: Business health care
WEPLUS
Comments from the jury:
Weplus is an exercise service for companies that want to increase employees’ well-being, exercise, health, and cohesion. The blog has a bright and clear design with nice pictures, and the articles contain tips and advice on health care as well as personal portraits and cases. Overall, the blog feels exciting and knowledgeable. Excellent job, Weplus!
- Tonality: 4
- Design: 5
- Functionality: 3
- Content: 4
- SEO: 4
- Total: 20
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