Film - taking your brand to the next level
On the web and in social media, working with moving content is becoming increasingly important. Several studies show that we spend more time watching moving content on social media. In addition, we are more likely to click on the material if it is in video form. If you want to create content that is worth watching and sharing, it is not only important that the video is interesting, but also that it is well made.
Film brings the brand to life
Film is the perfect medium for telling a story while conveying an emotion. It's also a great way to explain complicated things in a short time. We at Navigator often work with film. Together with some of southern Sweden's leading film producers, we tell the story of your brand or product in a way that gives the recipient a positive experience. Our copywriters and art directors are experienced storytellers who find the right angle to attract your target audience.
Explainer video and animated film
An explainer video is a video that explains a product or idea in a quick and easy way. With animations and illustrations, the explainer is a playful way to present something that might otherwise be inaccessible to a wider audience. In recent years, explainer videos have enjoyed a strong revival, not least thanks to their short length. Often under two minutes long, they are ideal for social media and websites.
Journalistic film
Journalistic films used for marketing purposes are often referred to as content-driven films or branded journalism. These films are based on classic journalism and are often interview-based. Using real people and settings, journalistic films can build credibility and create stories that reach the target audience on a different level than directed films.
Internal videos for kick-offs and conferences
Engage internally with film! When it's time for kick-offs, conferences or other gatherings, film can be the perfect medium to disseminate information, evoke emotions and create an atmosphere. We often help our clients with internal films used in different contexts.
Case filmmakers
For business-to-business companies, case studies are a great way to convince buyers of a particular product or service. By interviewing customers with positive experiences, you build trust in the product and your brand in a way that traditional marketing struggles to achieve. What's more, using the case films in social media works great! Film is an important part of our content marketing work, and we work with several talented film companies to produce well-produced case studies for clients in all types of industries.
Our partners
We work closely with several production companies in Malmö and the rest of Sweden and have extensive experience of working with films for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way around.
