Images - an investment that boosts communication

A good communicative idea is almost always enhanced by suitable images. Many times, the image bank is a good tool to quickly find a working image at a reasonable price. But it can be difficult to find suitable images in commercial image banks. Images are a big part of your brand's look and it can be worth investing in your own photos that follow your style to the letter.

Network with photographers

If you want to update your image bank with new, professional material, we have gathered a number of professional photographers with different specialist skills. From studio portraits to food photography or mingling. In addition, we have our very own photographer on site with us, who is happy to photograph board portraits or pictures for the annual report. Whatever type of images you need, we can recommend a suitable photographer.

The benefit of your own photos

The most useful image banks are often American. The problem for Nordic companies is to find images that feel credible. Many image banks mainly offer images that depict American families in an almost stereotypical way and diversity is not a priority. With your own images, you have the opportunity to create exactly the images you want. What's more, you are the only one with your images and don't run the risk of seeing someone using the same images as you at the same time.

Picture style

To create recognition with the recipient and communicate in a consistent way, it is a good idea to define a visual identity for your brand. The visual identity regulates the type of images you use in your communication and is often part of the graphic profile. For example, the choice of images can be guided by subject, color and shape. This means that it is usually easier to use your own images than those purchased from an image bank. Read more about how we work with visual identity and graphic profiles.

Long experience with images

At Navigator, we have extensive experience of working with different types of imaging for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way around.