PR - building long-term trust

The aim of PR is to strengthen the client's relationships with relevant target groups. It can be about being seen in the right context, reaching out with the right message or putting an issue on the agenda. It is usually said that PR works in earned channels, which is often editorial media space.

Building relationships with PR

Today, it is possible for anyone to spread messages through social media. This means that traditional media are competing with influencers and individuals in an increasingly fast-paced news market. This presents opportunities for companies to facilitate the work of journalists and thus reach out with their messages in traditional media channels. At the same time, it is also possible to use their own social channels to build relationships with their target audiences.

Increase visibility

Navigator's PR team works both strategically and operationally, depending on the client's needs. We mainly work in Corporate Communications and Market PR. In Corporate Communications, we offer services such as crisis management, internal communications or the development of a PR plan. Market PR aims to create awareness of a product or service. We achieve this, for example, through influencer marketing, media relations and attitude surveys used for PR purposes.

Create a PR plan

A well thought-out PR plan is the basis for successful PR work. It should provide support and guidance in the day-to-day work. It is important that the client's business concept always supports the PR plan. With the right preparation, the chances of getting the desired publicity increase. We usually use the following approach:

• Objectives: what do we want to achieve?
• Message: what do we want to convey?
• Target groups: who/whom should we target?
• Channels: how to reach the right audiences?
• PR activities: what should we do to get the right message across?

Media relations

An important part of traditional PR is media relations. With a well-established network of journalists in the right media segments and the right thinking about the choice of message, there are good opportunities to get a lot of publicity. We can support you in developing press releases, pitching articles and organizing press activities for journalists.

Crisis communication

When your brand is in turmoil, it's more important than ever to communicate. We have extensive experience in crisis communication and will help you before, during and after the crisis, so you get through it with minimal damage. Download our e-book on crisis management. It includes tips on what a crisis plan should include.

Long experience in PR

At Navigator, we have extensive experience of working with PR for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different clients, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.