Influencer marketing - strengthening the perception of your brand

Influencers, the most influential and powerful people of our time, have really taken over our feeds in recent years. Just as we have always been fascinated by celebrities, we can't help but be influenced by Instagram phenomena, YouTubers and bloggers. They inspire, entertain and annoy us all at the same time. More and more brands have realized the power of influencer marketing. With a large following and influence, it's possible to build relationships, identity and loyalty with your target audience through editorial collaborations.

How influencer marketing works

Influencer marketing involves paying for ads of an editorial format. In theory, it works in much the same way as when you buy any ad space, but in practice it looks different. As the influencer publishes editorial content on their channels, you don't have free rein to control the design of the ad. Instead, you develop a proposal together with the influencer, who has an almost personal relationship with their followers and therefore knows what works. You are of course involved in setting the framework, but the end result is almost always better if the influencer can put the final touches on the ad.

How to choose the right influencer for your brand

Before you start contacting influencers, it is important to do your research. Ask yourself the following questions:

• What target audience do you want to reach with the campaign?
• Which influencers are targeting this audience?
• Why is your brand interesting to the target audience?
• How does your offer blend in with other posts on your selected influencer's channel(s)?

By understanding how your chosen influencer works with their editorial space, you are already one step ahead of many others. Suggest an approach that is interesting for both the influencer and the followers and justify why. This will not only increase the likelihood of the collaboration actually happening, but also make the outcome more credible. Sponsored posts that are positively received by followers result in both successful marketing and the possibility of more collaborations in the future.

We help you with influencer marketing

We've been working with influencer marketing for years for companies in B2B, B2C and Healthcare and have a good understanding of how the industry works. We know how to find the right influencer, put together a successful collaboration and avoid the pitfalls. Get in touch with us and we'll tell you more! If you want to see examples of what we've done for different clients, browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way around.