Social media - building relationships with target audiences

Social media is now a natural part of many companies' everyday lives. Having control over your own channels and reaching out with unfiltered information whenever you want has many advantages. But to succeed, you need a well thought-out social media strategy to ensure that you allocate the right resources to the right channels and maintain a high quality of content.

Main social media platforms

The most important social media platforms today are YouTube, Facebook, Instagram, LinkedIn, Twitter and Snapchat. But blogs, forums, podcasts and sites like Wikipedia also fall into this category. One thing we can be sure of is that the mix will change. Some platforms will not be able to evolve, while new, better ones will emerge. New opportunities are constantly being created in social media, and it's important to keep up to date in order to make the right decisions.

At different levels

A company's social media presence can range from seeing it as an important arena for building its brand, running campaigns and actively communicating with different audiences, to mostly keeping up with what is being said about the company and responding to comments and questions. Either way, all businesses need to review their social media activity regularly to find the right level for their brand and balance opportunities and resources.

Monitoring and follow-up

There are lots of search tools to help with brand monitoring and other important keywords. When something is written about your brand, you need to act to capture and respond to both criticism and praise. Social media is a tool that helps build trust and loyalty among followers. In addition, the platforms' built-in monitoring tools allow you to track the engagement and reach of your posts and how well your campaigns are performing, to see what's working and what you need to do differently. The best thing about working in digital channels is that you can get feedback almost instantly, which creates good conditions for an agile and flexible approach.

Help with your social media?

Our digital strategists are often involved in supporting our clients in their social media efforts. We create engaging content, sponsor posts, measure and evaluate. All in line with the brand's digital strategy.

Long experience in social media

At Navigator, we have extensive experience of working with social media for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.