SEO - making sure you get found on Google
Ranking high in search engines such as Google is important for all types of companies, both B2C and B2B. A top position organically is for many the most important marketing channel and a resource-efficient way to be seen. Therefore, it is important to have a well thought-out strategy for your work with SEO.
SEO with the right balance
At Navigator, we can help you optimize your website by optimizing the interaction between editorial content, structure, design, formatting and underlying code. We make sure that your on-page and off-page activities drive traffic to your site.
The importance of SEO
Getting to the top of Google's organic list requires hard and continuous work. There are no shortcuts. Google has 2-300 parameters in their algorithm and they make at least 400 updates a year, some major changes they announce, others they keep secret. At the same time, SEO is important. Almost 90% say that their buying process starts on Google, even in B2B, and just as many trust the recommendations of others. More than 50 million searches are made every day in Sweden and more than 95% of these take place on Google.
SEO process
Despite some secrecy, there are a number of guidelines to follow when you want to succeed with your SEO work. Step one in the work process is to do an analysis and create a strategy. On our pillar page about SEO you can read most of what are the most important points to prioritize.
Keyword analysis
Start by identifying relevant search phrases. Choose the ones that are most important to your business based on size, competition and the needs of your target audiences. List all the words you think are important and research search volumes and get keyword suggestions via Google Keyword Planner. Also visit your competitors' websites and check "Meta Keywords" by right-clicking and viewing source code.
Keyword strategy
Now that you know how many people are searching for the words you have chosen, it's time to group the words into smaller groups of about 10 each depending on the keyword and combination. Then it's time to think about the structure of your site. Do you have good landing pages for your keywords when people land on your site? What type of pages should you have for each word? Should it be product pages, category pages, listings, articles or blog posts?
On-page methods
There are various techniques for optimizing your keyword work. Perhaps the most important is the work on your own site, which to some extent consists of technology but is mainly based on having relevant and properly optimized content.
Off-page methods
Work outside your own site is also important. The focus is on attracting and creating links to your site, mainly by having good and relevant content. These links can come from press releases, relevant web pages, blog posts, social media, link directories or online articles.
Long experience in SEO
At Navigator, we have extensive experience of working with SEO for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way around.
