Company blog - helping you become a knowledge leader

More and more companies are choosing to blog. If you want to be a thought leader in your industry, a company blog is an excellent tool. According to Hubspot, companies that use a blog can generate 100% more links to their website. Links that in turn can turn into hot leads.

Optimize your company blog

A business blog is not like a fashion blog. Very few people choose to follow a business blog slavishly via RSS. For your posts to be found and read, you need to share them on your own channels and social media. And above all, you need to SEO-optimize them. If you are already actively working on your SEO, you know that the best way to optimize for a word or phrase is to create your own page. And that's exactly what you do when you create a post.

Train bloggers internally

To make the content of your blog interesting, you can either have individual employees of your company blogging. You can also put together a whole team of bloggers from different areas of expertise. Leveraging guest bloggers is often an effective way to get new readers to find your blog.

Create a clear plan

Just as you should make a plan for the topics you want to reflect in your blog, you should make a plan for the keywords and search phrases you want to optimize your posts for. You also need to make a plan for how you will share your blog posts and find out in which social media and personal channels your different posts fit best by testing.

Generating leads

Of course, you also need to know who is reading your posts so an effective lead tool is also necessary. Here at Navigator we use Apsis Lead which gives you a clear picture of which companies are interested in what you have to say. With a good connection to your CRM system, you can also ensure that everything is logged for future processing.

We help you all the way

At Navigator, we help companies in a wide range of industries to both develop and run their blogs. Together we develop editorial calendars, contribute with images, write posts, SEO-optimize, post and share in the company's own channels and social media.

Long experience in corporate blogging

At Navigator, we have extensive experience of working with corporate blogs for organizations in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way around.