CSR - sustainability for today and tomorrow
Today, businesses often have more power than politicians to influence and change our society. Businesses also live in a new media climate, where it is impossible to fully control what messages are spread. As new demands are placed on businesses, it is important to create guidelines and awareness around CSR.
CSR the right way
Studies show that sustainability efforts and responsibility are factors that have a positive impact on a company's image, while working to improve our present and future has to some extent become a hygiene factor. This has led to many companies being accused of greenwashing, for example, which involves trying to paint a picture of being environmentally friendly, but not actually working on sustainability at all or only doing so in certain respects. T-shirt feminism is another criticized approach, where companies print feminist products to capitalize on a movement.
CSR for awareness raising
Navigator often works with CSR-related issues, as they always to some extent affect and form part of the company's brand and values. This happens whether you want it to or not, and it is important to be more proactive than reactive. We are involved in developing values, policies and activities.
Sustainability reporting
More and more companies and organizations are choosing to reflect their CSR work in sustainability reports, focusing on the social, economic and environmental sustainability perspectives. This is to show how the company takes responsibility and how its activities affect the environment.
Long experience in CSR
At Navigator, we have extensive experience of working with CSR for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.