Corporate storytelling - telling the story of your brand

Strong stories convey values in a very powerful way and are an effective way to reach your target audiences. That's why corporate storytelling works well to build your brand. Take your readers on an unforgettable journey through your company's history. Fill the story with characters, milestones, ups and downs.

What makes good corporate storytelling?

People love stories, which is why corporate storytelling is effective in capturing attention and building relationships. Create a compelling story about your company, stick to it over time and let it evolve. Use words to paint pictures in your readers' minds, instead of rattling off product facts. Allow yourself to be personal and show emotion. Storytelling is an opportunity to be unique, your opportunity to be both interesting and relevant. Social media are excellent platforms to get your story out there while getting interaction from your target audiences.

Involve your employees

Storytelling can also be used to engage your employees to link strategic processes and facilitate internal and external communication. Involve employees from all levels in building the brand by interviewing them about their experiences of the organization. When everyone is on board, it becomes easier to launch both internal and external projects.

Storytelling that engages

Navigator has the know-how to find the stories that are in line with brand building and touch both sender and receiver. We also find the most effective channel for these stories to reach the target audience in a natural way.

Long experience in corporate storytelling

Navigator has extensive experience of working with corporate storytelling for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.